Development Business Research RES/351 Business Research Monday‚ November 25‚ 2013 Instructor: James Bankston‚ PHD Liberty Mutual Insurance – Training and Development Business Research I currently work as a trainer for an insurance company‚ Liberty Mutual Insurance. I am part of the training and development division of the company that supports the No Fault Claims Offices. Part of our daily tasks is to assist our managers in conducting business research to satisfy
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The fashion and cosmetic industry continues to push over their boundaries in their depiction of women and men. They play with our thought process and minds‚ just so we will buy into their products or services. Most people view this as any ordinary Axe Body Spray advertisement‚ but after analysis its clear that this company degrades and sexualizes men just to sell their products. Looking at this ad and analyzing the movement‚ the first thing you’ll notice is the bottom half of a man’s body facing
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inventor. What many people don’t know‚ is that Benjamin Franklin had created what he called ‘his plan’. He followed this plan until he was 79 years old. It was at 79 that we wrote about his life. One of the stories he tells is the speckled axe. I think that the speckled axe can provide guidance to any teenager. Benjamin Franklin’s plan was for him to be the best person that he could be‚ by achieving moral perfection. His plan was made up of 13 different virtues; temperance‚ silence‚ order‚ resolution
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Lustful Fragrance: The Sexism of Axe (1)Axe is well known for advertisements promoting their male grooming products‚ many of them featuring sexual promiscuity and sexism. A large number of their ads usually include a male using their product to attract beautiful women as a way to strike interest among male viewers because of commercial realism[1]. Although they attempted to create a new approach of promotion for one commercial‚ it doesn’t seem to show any change from its sexist
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a revitalised Ego now called Axe into SA’s mature market. The product offers a competitively unique combination of existing product features with a bigger can size and new name at a value added price. We are targeting specific segments in the consumer market (16 to 25years of age)‚ however there is plans to develop a product to attract some more of the older market(young at heart) ‚taking advantage of new opportunities offered by a global market. The primary objective is to achieve 2% gains in volume
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would be old spice and axe; they both have the concept of attractive women because of the fragrance. Axe seems to be more for younger people because in the commercials‚ there’s always a young adult‚ which is the guy that’s attracting the younger women. In the other hand‚ old spice seems to be for more older and mature men because the commercials always show full grown men. Both have distinct smells but old spice gives that older smell. Old spice has been around since 1938 and Axe didn’t come out until
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114 Canadian Journal of Media Studies‚ Vol. 5(1) Consuming Constructions: A Critique of Dove’s Campaign for Real Beauty Lauren Dye The University of Western Ontario ABSTRACT According to the American Society for Aesthetic Plastic Surgery‚ approximately 11.7 million surgical and nonsurgical procedures were performed in the United States in 2007; of these surgeries 91% were executed on women. While contemporary conceptions of beauty are limited to say the least‚ Dove’s campaign to counter
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Objectives * Recognize a situation‚ problem‚ issue‚ or opportunity that needs addressing. * Determine the significance‚ scope‚ magnitude and feasibility of finding a solution to the situation‚ problem‚ issue‚ or opportunity. * Identify ethical issues involved in business research. * Describe the business research process. In week one‚ I was able to strengthen my skills in recognizing situations‚ problems‚ issues‚ or opportunities that need to be addressed. I learned to analyze
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Research objectives are the goals of the research study. Research objectives specify the reason researchers are conducting research. For example‚ researchers may want to better understand the difference in pain scale results among subjects with a diagnosis of moderate traumatic brain injury. In this case the research objective would cause researchers to take steps to conduct scientific analysis to determine the variations in pain experienced between a group of individuals without a diagnosis of TBI
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portion‚ you must establish your comprehension and what we have discussed about DBMS. PROJECT CONTEXT (2 spaces) This section discusses the company background. Institute the company mission and vision with study objective. It also includes the setting of the identified research problem. The presentation should be directed into what the problem is investigating. It can include studies and literature‚ which can strengthen the reason for the investigation. The flow of the discussion should lead
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