product mix (PM:003‚ PM LAP 3) Level Specialist SCANS Information 5-8; Systems 15; Basic Skills 1-2‚ 5-6; Thinking Skills 12 21st Century Skills Critical Thinking and Problem Solving Skills 1‚ 3; Communication and Collaboration 1 Objectives a. Define the following terms: product mix‚ product item‚ product line‚ width‚ depth‚ consistency‚ expansion‚ contraction‚ alteration‚ trading up‚ trading down‚ and positioning. Product Line-group of closely related products manufactured by a
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marketing objectives of bonchon restaurantPlace Place‚ as an element of the marketing mix‚ is not just about the physical location or distribution points for products. It encompasses the management of a range of processes involved in bringing products to the end consumer. BonChon location is very accessible because it is inside the mall. People The employees in BonChon have a standard uniform and Bon Chon specially focuses on friendly and prompt service to its customers from their employees
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Evaluate Diageo’s integrated campaign for the launch of the Budweiser Ice Cold Index Ireland. What were the key objectives of the campaign? On a hot day‚ nothing is better than an iced cold beer. Wouldn’t it be amazing if as the temperature went up the price of a beer came down? With the new Budweiser Ice Cold index‚ the hotter the day the less you pay. All you needed to join was the sun shining and a clever mobile app. The free smart phone app showed your local temperature and how much you’d
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QUESTION Identify an existing company and give an overview of the organization and its purchasing function. Highlight the critical areas of purchasing such as the tendering process‚ outsourcing and insourcing decisions and supplier selection among other areas (30 mks) ANSWER: The Kenya Power and Lighting Company limited is a public company with shares trading at Nairobi Stock exchange. The Company was incorporated on 1922 with the principle mandate of electricity generation‚ transmission and
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Marketing objectives Corporate level Long run (more than 5 years) Build a strong brand image internationally - by providing outstanding service and program and committed to excellence‚ community and diversity in any branch in the world. Continuously standardizing the variety and quality of the programs offered - so no matter which branch in the world‚ trinity’s uniqueness will be known Develop the financial resources necessary to achieve long term vision
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Chapters 8-14 learning objectives Chapter 8: 1. Clear organization is vital to speechmaking. Listeners demand coherence. They get only one chance to grasp a speaker’s ideas‚ and they have little patience for speakers who ramble aimlessly from one idea to another. A well-organized speech will enhance the credibility and make it easier for the audience to understand the message. 2. The tips discussed for preparing main points are: Keep main points separate. Try to use the same wording
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Meeting Business Objectives with Multimedia Promotion and Advertising Promotion and advertising using multimedia is an effective technique to use that will greatly improve the quality of the advertisements. Depending on what type of multimedia have been used will determine the amount of audience that will take interest to the advertisement‚ an example of a multimedia can be a sound is added to the advert‚ this will then attract a wide range of audience due to the sound which is being projected
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Objectives of Performance Appraisal System: 1. To create and maintain a satisfactory level of performance. 2. To contribute to the employee growth and development through training‚ self and management development programmes. Tata Power aims at employee development through performance appraisal. 3. To help the superiors to have a proper understanding about their subordinates 4. to guide the job changes with the help to continuous ranking 5. To facilitate fair and equitable compensation
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and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials‚ labor‚ and energy) into outputs (in the form of goods and/or services). The Big 5 of Operations performance objectives Operations add value for customers and contribute to competiveness by being able to satisfy the requirements of its customers. It uses key performance measures to align the needs of the customer with the desired effectiveness of the overall business
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Western Governors University EST1: Objective 310.2.3-08 Welcome to Company X! It is our pleasure to welcome you as a new member of our team. We understand that starting a new job may be an overwhelming experience and we will do our best to make your transition as smooth as possible. Our Employee Handbook has been developed to help you become aware of our policies and procedures and answer any questions you may have regarding what we expect from you as one of our employees. We are glad you have
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