Research topics in business and Management A-Marketing 1. A comparative study on application of advertising through cell phone framework among various types of goods and services 2. Market entry strategy in an emerging market using Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
Premium Bank
Definition of Business Research Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce. Several steps are necessary when conducting business research; each step must be thoroughly reviewed to ensure that the best decision is made for the company. * Product Analysis Product analysis is the first step of business research. Companies must find a product that meets or exceeds consumer demand‚ or the product
Premium Quantitative research Qualitative research Scientific method
look at the National Business Systems and cultural conditions in India and will provide a brief assessment of how this will affect the firms. The report then moves on to assess the patterns and trends of trades between the two countries especially in the beverage industrys. The implication of international institutions on the firm‚ an assessment on the entry mode (FDI or export)‚ advices on the problem of establishing and operating a corporate social responsibility (CSR) in India and finally providing
Premium Economics Planned economy Mumbai
Part 1. Identify International business opportunities and business skills Task 1 A. The product or service you chose. Give reasons why you believe it is a suitable for export. The product chose is Guarará Antarctica made in Brazil and will be export to Australia. Guaraná Antarctica is a guaraná-flavoured soft drink‚ originating in Brazil and manufactured and distributed by Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista‚ now part of Anheuser-Busch
Premium Soft drink Australia Economy of Australia
Chen Yao (Jaden)_12439371 Chan Hei Wai (Henry)_12442070 Gao Hefei (Nancy)_12430382 Lai Yifan (Yvonne)_12439495 Luo Lu (Grace)_12440124 Ng Tan Lam (Irene)_12439436 Table of Contents Abstract 1 Purpose 1 Method 1 Findings 1 Research Limitations 1 Practical Implications 1 Background 2 Literature Review 2 Qualitative Study Methodology 4 Data Collection 4 Participants 4 Procedure 5 Data sources 5 Data Analysis 5 Findings 6 Model 6 Online Retailers Related
Premium Retailing Online shopping Electronic commerce
BUSINESS RESEARCH DESIGNS Topics to be covered Business Research Design : Exploratory‚ Descriptive & Causal Research Exploratory Research: Meaning‚ suitability‚ collection‚ hypothesis formulation Descriptive Research: Meaning‚ Types of Descriptive studies‚ data collection methods Causal Research: Meaning‚ various types of experimental designs‚ types of errors affecting research design Business Research Design - A research design is a framework or blueprint for conducting the marketing
Premium Scientific method Research
Journal of Business Research 58 (2005) 726 – 735 The entrepreneur’s business model: toward a unified perspective Michael Morrisa‚*‚ Minet Schindehutteb‚ Jeffrey Allenc a Witting Chair in Entrepreneurship‚ Syracuse University‚ Syracuse‚ NY 13244‚ USA b Miami University‚ Oxford‚ OH 45056‚ USA c University of Central Florida‚ Orlando‚ FL 32816‚ USA Received 29 September 2002; accepted 6 November 2003 Abstract Highly emphasized in entrepreneurial practice‚ business models have received limited
Premium Strategic management
that you will feed your dog or puppy prepared dog food or prepared puppy food‚ then your next decision is what type of food should you be feeding your puppy? You will need to do some research on the prepared puppy foods available if you decide not to pursue feeding puppy a raw food meal. Become a label reader. The higher priced puppy foods will usually come from a company that is or has conducted extensive research on providing the best nutritional food to your puppy. So a rule of thumb is that the
Premium Nutrition Dog Meat
ATTRITION IN BPO INDUSTRY: A SURVEY REPORT Abstract The BPO industry is undoubtedly considered as one of the biggest fields of employment in India and stands number two worldwide after Philippines. However‚ it is facing a phenomenal increase in attrition rate which is the biggest challenge. The current attrition rate is 55 %. (Source: 13 Oct‚ 2011‚ The Financial Express) as compared to the last year of 51%. Nasscom‚ in a report said that that the outsourcing industry is expected to face a shortage
Premium Hypothesis Null hypothesis Statistical hypothesis testing
Greener Business Research Methods Download free ebooks at bookboon.com 2 Business Research Methods © 2008 Dr. Sue Greener & Ventus Publishing ApS ISBN 978-87-7681-421-2 Download free ebooks at bookboon.com 3 Contents Business Research Methods Contents 1. Research problems and questions and how they relate to debates in Research Methods Chapter Overview Introduction The nature of business research What kind of business problems might need a research study? What
Premium