Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
Premium Fast food
Market Research and Overall Market In the quick service restaurant industry‚ sales increase as money becomes tighter. Revenue has grown from $6 billion in 1970 to $160 billion as of last year‚ increasing by 8.6% a year. The reason for this is because if you are low on funds‚ cheap food with fast service during busy days is ideal. Product/Service Benefits Potential Market Market Trend Buying Habits Quick Serve Restaurant Convenience Males; females 14-33 Growing Lunch during work‚ school
Premium Fast food restaurant Burger King
for achieving the highest quality of service in the hospitality industry. It was founded in 1960 and still obtains the same goal: "Our objective is to be recognized as the company that manages the finest hotels‚ resorts‚ and residence clubs wherever we locate." With this is mind Four Seasons Hotels are also very particular on the employees that work for them‚ they need to all share the same passion to serve. The Four Seasons ’ firmly believes in the golden rule‚ "treat others‚ how you would like to
Premium Customer service Customer Service system
GINGER HOTELS: PRICING MIX AND STRATEGIES AND THEIR EFFECTIVENESS (In assistance with Dr. Avinash Kapoor) BY: ROHIT SHARMA 11P161 S.P. KALYAN 11P162 SANCHIT VERMA 11P163 SAURABH MANDHANYA 11P164 No. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels‚ India and their effectiveness’ in order to identify the different pricing method that are
Premium Pricing
Opening a restaurant takes time‚ patience and plenty of work. Deadlines must be met‚ and your efforts must be set towards meeting your budget and creative specifications. But with the right planning‚ getting everything done in a timely manner can be accomplished with minimum frustration. What should I know before opening a restaurant ? Since your first priorities will be to the building your business will be located in‚ and to the supplying of your restaurant‚ you need to work closely with your
Premium Burglar alarm Alcoholic beverage
Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success‚ especially in our economy at this time where disposal income is much lower. New ideas‚ new strategies and monitoring
Premium Marketing
activities‚ constantly collect and accumulate information‚ both about the state of the target markets‚ competitors position on them and about their own prospects and opportunities. Thus‚ the development of strategy and tactics of production and economic activity is the most important task for the entrepreneur. A recognized form of strategy and tactics is the business plan. The following paper represents a proper business plan for new restaurant named Wasabi. This work includes analysis of market‚ marketing
Premium Marketing
British Petroleum and Recommendations for Improvement and Success Abstract This paper will look at British Petroleum‚ BP‚ one of the largest oil companies in the world. Following the Gulf Oil Spill does BP have sustainability in this market? This paper will examine the early history of the company. It will look at the competitive advantages of the organization by looking at its SWOT analysis. The company’s market strategy will be examined including its growing interest into alternative fuels
Premium Petroleum
International Research Journal of Finance and Economics ISSN 1450-2887 Issue 46 (2010) © EuroJournals Publishing‚ Inc. 2010 http://www.eurojournals.com/finance.htm Working Capital Management in Indian Tyre Industry Jasmine Kaur Assistant Professor in Guru Arjan Dev Institute of Management & Technology‚ New Delhi E-mail: jasmine.rus@gmail.com Tel: (91) 9811160007; (91)9811669777; (91) (011) 25133012 Abstract The management of Working Capital is one of the most important and challenging aspect
Premium Option Call option
PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
Premium Hotel Hotels Motel