1 MAIN ISSUE This research is a quantitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest
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2013 TABLE OF CONTENTS PAGE Declaration 3 1. Introduction 4 2. Quantitative content analysis 4 3. Media audience theory 4 4. Questionnaires surveys in media research 7 5. Self assessment and self reflection 9 Sources consulted 10 Declaration I hereby declare that this assignment is my original work‚ written by me and that is my own effort and that no part has been plagiarized
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2. Create a draft version of a magazine advertisement for a fictitious product that claims to help enhance a person’s social identity or image‚ and then critique your ad. Complete all parts of the question. a) Preparation Consider the following brainstorming questions in order to start thinking about your advertisement: * What is the product? – Clear – Ox acne treatment * Who is the target audience? – Teenagers and adults‚ both female and male * What are the positive features of
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2009 Because You’re Worth It There are thousands of different magazines being published today. In every one of those magazines the pages are filled with advertisements. There are advertisements about clothes‚ cars‚ makeup‚ and even food. When people look through these magazines‚ the advertisements are what influences the readers the most. Magazine ads are no longer used just for companies to sell a product. Certain magazines like Cosmo Girl‚ have specific ads aimed towards women. These ads are
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Gender in Magazine Advertisements May 2‚ 2013 Sociologists conduct various types of research in order to study human societies. Depending on the purpose of the research‚ either qualitative (non-numerical) or quantitative (numerical) research may be more beneficial. Researchers may also use field research in order to see the events as they actually occur or use unobtrusive research of social behavior that people create or leave behind. Content analysis is a form of unobtrusive
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presentation requirements‚ referencing techniques and plagiarism. TABLE OF CONTENTS PAGE DECLARATION 1 MAIN ISSUE 1 2 RESEARCH CRITERIA 1 3 EXTENT 1 4 POPULATION 1-2 5 ASSUMPTIONS AND SUB-ISSUES 2 6 GOAL AND OBJECTIVES 2 7 RESEARCH QUESTIONS 2-3 8 THEORECTICAL APPROACH 3-4 9 RESEARCH DESIGN 4 10 DATA-COLLECTION METHODS AND TECHNIQUES 4-5 10.1 The research method 4-5 10.2 Role of the researcher 5 10.3 Levels
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Research Assignment 2: A Content Analysis on Gender Stereotype Usage in Magazines Research Question It only takes a second to attach a strong feeling or idea to a character in a movie‚ advertisement‚ or video game. Many characterization used are based on the assumed stereotypes‚ and are usually one-dimensional characters. Typically‚ these characterizations usually come from inherited family values‚ education‚ and the media. While stereotypes existed long before mass
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instances of media advertisements per day (consciously‚ or sub-consciously)‚ it is important to be able to recognize and interpret advertisements on a deeper level. These advertisements are comprised of several codes and conventions that are designed to attract attention to certain attributes of a product in order to sell it to the chosen target market. One effective method of targeting and selling a product to a specific demographic is through magazine advertising. Magazines have very specific niche
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Aside from the aforementioned characteristics found in the differential magazines‚ it is quite noticeable how advertisements are placed throughout the magazines. However‚ one may not discern right away how these advertisements may actually be classified into masculine or feminine. It can be seen how in K-Zone‚ advertisements includes sports (Milo)‚ video games‚ and cars. These heighten the theories that males are the active ones‚ and going further—the more aggressive ones. At a young age‚ they are
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every television‚ newspaper‚ and magazine advertisement. They concern about magazine advertisement most. Everything depends on the advertisement‚ how the ad is looking also a model in the ad. The biggest thing depends on is the model. In most magazine ad‚ every sponsor uses the female model. So their advertise looks good and make good impression on the people. Women In magazine advertisement are shown as beautiful‚ passive‚ also nurturing. First in every advertisement‚ all sponsor uses the female model
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