Assessment Tool 1 - Case Studies 1-4 Case Study 1 - Zenith Software Company’s new team Zenith Software Company (ZSC) develops and distributes accounting software applications. The products have proven to be very popular with small businesses. The new Marketing Director‚ Rob‚ recently discovered customer satisfaction had diminished significantly. She discovered that her predecessor had focused entirely on short term profits and sales volume‚ unfortunately ignoring customer queries and their problems
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My Perspective on Customer Service Today Andrea Cox Rasmussen College Author Note This research is being submitted on April 10‚ 2013‚ for Mr. Jeremy Crouch’s B119/MNA1161 Customer Service Course. My Perspective on Customer Service Today Providing excellent‚ and memorable‚ client support is important for client retention. Without exceptional support‚ your clients will not return. Average or mediocre support won’t keep your customers either‚ and bad customer service will simply drive
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A. Quelch Description: Starbucks‚ the dominant specialty-coffee brand in North America‚ must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction‚ the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service. However‚ the impact of the plan (which would cost $40 million annually) on the company’s bottom line is unclear. ---------------------------
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Abstract Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective. The research is focused on what are the customer’s
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5 pages single-spaced 12pt font Who are MM’s target customers? Are all segments equally attractive to MM? If yes‚ why? If not‚ why not? How do the different segments’ needs and expectations evolve over time? The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM
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For a hotel always concerned about the quality of their service to their customers. However‚ customers are not satisfied about the quality of those serving. That has led to customers began to complain about the quality of service. Most hotels are known complaints have reduced the assessment of. Especially the complaints related to the long wait at check-in and checkout. This essay will discussion of the factors contributing to the complaint and proposed solutions to resolve them. Check-in and checkout
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Demonstrate understanding of customer service. QCUS3-001 1) Describe how their organisations service offer meets customer expectations. In this particular type of industry it is impossible to offer some “service offers” that other companies may be able to offer. We can’t offer big sales‚ buy one get one free and other types of promotions that companies follow. The cost of materials keeps rising and in order to keep competitive we do only sell work at a fair price‚ not like some other
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Introduction The South African transport industry is one that is changing. In terms of Customer service there are certain companies that are excelling and are able to provide service that gains them a greater measure of customer satisfaction. Good customer service is an integral part of any business or organization. The process of managing stock‚ warehouse inventory‚ and freight transportation is at the heart of logistics. Logistics is the management and coordination of moving inventory from its
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Delivering Customer Service MARKETING-II DATE OF SUBMISSION-19.11.2012 SUBMITTED BY:- SECTION-C‚ GROUP 13: Abhijit Das- 2012PGP005 Ashwin Vijayan- 2012PGP073 Kumar Abhishek- 2012PGP178 Payal Anand- 2012FPM10 Rajat- 2012PGP292 Sumit Bapuji Gedam- 2012PGP382 Vikash Kumar- 2012PGP438 Situational Analysis Customers: Affluent‚ well-educated‚ white-collar patrons(skewed female) between the ages of 25 and 44 Most loyal customers visit Starbucks as often as 18 times a month‚ but typical customers visited
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Employee Satisfaction can lead to Customer Satisfaction and Improved Financial Performance There is a direct link between employee satisfaction and both Customer Satisfaction and Improved Financial Performance. As report by Leader Values‚ illustrates this relationship. (Written by Josh Greenberg‚ President of AlphaMeasure‚ Inc. 2004. Link: http://www.leader-values.com/Content/detail.asp?ContentDetailID=950) Researchers have undertaken numerous studies to look at the connection between customer
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