CUSTOMER SATISFACTION 1.0 INTRODUCTION Customer satisfaction is a term that normally used in manufacturing‚ business and marketing industries. This measurement benchmark is important for recognizing the potentiality of product or services demand in meeting the customer expectation and requirement. As the economy is now gearing towards globalization‚ remain competitive in product quality‚ reliability‚ creativity‚ innovative‚ competitive price and excellent customer service is vital in order
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KARNATAK ARTS COLLEGE [DEPARTMENT OF MANAGEMENT STUDIES] A Project Proposal on “EMPLOYEE SATISFACTION TOWARDS PRODUCT AND SERVICE” At Big Bazaar‚ Hubli Submitted in fulfillment of the requirement for the award of Bachelor degree of BUSINESS ADMINISTRATION During the academic year 2010-2011 SUBMITTED BY KAVITA.S.MISHRA 5TH SEMESTER Exam no.O7101009 INSTITUTE HEAD: COMPANY HEAD: Mr.B.B.Biradar
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A STUDY ON CUSTOMER SATISFACTION ABOUT THE SERVICE RENDERED BY THE TRUE SAI WORKS WITH REFERENCE TO PASSENGER CARS IN SALEM CITY [pic] Submitted to The True Sai Works‚ Salem. Requirement for the award of degree of Bachelor Of Business Administration (B.B.A.) Submitted by N.NIZAR AHAMED (Regd. No; 07AHA1488) Under the guidance of Mr. C.Mugunthan‚ M.com.‚ M.Phil.‚ (Head of the Department-Management) SALEM SOWDESWARI COLLEGE (SFC) Affiliated to Periyar University‚ Salem-636010
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Olayinka Ogbonnikan JOB SATISFACTION AND EFFICIENCY AMONG HOTEL WORKERS Case Study of Giant Star Hotel Lagos‚ Nigeria Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Tourism March 2012 CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Date March 2012 Author Esther Olayinka Ogbonnikan Degree programme Degree Programme in Tourism Name of thesis JOB SATISFACTION AND EFFECIENCY AMONG HOTEL WORKERS: Case Study of Giant Star Hotel Lagos‚
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Organizational effectiveness 3B Job design assignment 14 October 2013 Management services Table of content Scope……………………………………………………………………3 Literature review………………………………………………….4 Introduction………………………………………………………….5 Challenges faced by managers……………………………...6 Job design overview………………………………………………7 Factors that contribute to job design……………………..8 Types of job design……………………………………………….10 Recommendaions…………………………………………………. Conclusion……………………………………………………………11 References…………………………………………………………
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Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research to industry sector and geographies for the industry sector relevant
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Establishing profitable customer loyalty for multinational companies in emerging economies Reference Bowen‚ John T. and Shiang-Lih Chen (2001)‚ “The Relationship Between Customer Loyalty and Customer Satisfaction‚” International Journal of Contemporary Hospitality Management‚ 13 (5)‚ 213–17. Research Problem : establishment of “profitable customer loyalty” Problem Analysis : Inspite of investing time resource and finance there is no guarantee of sucesss. RELATED RESEARCH AND MOTIVATION
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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The research register for this journal is available at http://www.mcbup.com /research_registers IJQRM 18‚7 722 Received August 2000 Revised February 2001 The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft Case studies on the implementation of TQM in the UK automotive SMEs Sha’ri Mohd. Yusof Universiti Teknologi Malaysia‚ Johor Bahru‚ Malaysia‚ and Elaine Aspinwall University of Birmingham‚ Birmingham‚ UK Keywords TQM
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2.1. Customer satisfaction definitions. Customer satisfaction has also been defined by another author as the extent to which a product’s perceived performance matches a buyer’s expectations (Kotler et al.‚ 2002‚ p. 8). According to Schiffman & Karun (2004) Customer satisfaction is defined as “the individual’s perception of the performance of the products or services in relation to his or her expectations” customer satisfaction could be the pleasure obtained from consuming an offer.
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