Sure Deodorants : Would Rexona’s failure haunt? With the launch of Sure Deodorants‚ HUL has brought the world’s no.1 brand in deodorants to India with the hope that it garners the same level of success for HUL as achieved in Europe and America. Before the launch of rexona deodorants in 1995‚ the segment was a non-existent one and HUL’s insight of an existing market convinced them of taking there almost 50 year old rexona brand (rexona soaps were launched in 1947 in India) into the segment. The
Premium Marketing
Title: The battle of the brands: Old Spice vs. Axe. By: Neff‚ Jack‚ Advertising Age‚ 00018899‚ 11/17/2008‚ Vol. 79‚ Issue 43 Database:Communication & Mass Media Complete P&G‚ Unilever claim respective products are up and rival’s are down One of the crowning achievements of the Jim Stengel era at Procter & Gamble Co.‚ at least according to Jim Stengel‚ has been the rebound of Old Spice in the battle for hearts and minds of men. P&G’s former global marketing officer was so impressed with the old-school
Premium Wal-Mart Procter & Gamble Brand
The Advertisements can be witty and or humorous to get viewers‚ or they can chose a path of gripping and electrifying ideas to impact its viewers. While both fragrance giants Axe and Old Spice explore and come up with ways to persuade men to buy their fragrance products‚ Axe takes a more unconventional and serious way
Premium Marketing Advertising Graphic design
report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the last 4-5 years‚ with relevant
Premium Economics terminology Marketing Strategic management
THE VILLISCA AXE MURDER HOUSE Fear has different effects on people causing them to either “fight or fly”. Not many people like the feeling of being afraid‚ but I find it exhilarating. I was raised to keep an open mind about life after death. I believe in the paranormal‚ spirits‚ and possession. These things terrify me‚ so I am naturally drawn to them. Over one hundred years ago two adults and six children were violently bludgeoned to death by an axe murderer in the mid-western town of Villisca
Premium Murder Homicide
in 2015. If you are thinking‚ how the FMCG Sector can grow in such a volatile economy‚ think about this. "Right from the moment you wake up to the time you go to bed‚ you use some or the other FMCG product. Toothpaste‚ Mouthwash‚ Soap‚ Shampoo‚ Deodorant‚ Mosquito Repellent etc." The list is endless. With growing populations in India as well as around the globe‚ do you really think the demand for FMCG products will come down?? Exports India is one of the world‘s largest producer for a FMCG products
Premium Cosmetics Tobacco Harvard Business School
Rhetorical Analysis of the Axe Detailer Commercial Arguments are used in every aspect of our lives today. Most people don’t realize it but companies are arguing everyday with you to purchase their products through advertisements. Often companies will use humor when advertising on bill boards‚ in magazines or on television commercials‚ with the expectation and hope that the commercial was memorable enough to make you want to buy their product the next time you go to the store. One very
Premium Advertising Marketing Television advertisement
My Father’s Axe by Tim Winton Setting ’My Father’s Axe’ begins at the main character’s semi-rural house. A house in which he had lived most of his life. This was a house filled with so many memories‚ stories and emotions. It is also the house where the main character discovers that his father’s axe had gone missing. The story is set in different periods of time‚ such as the main character’s boyhood‚ to when he has grown‚ married and started a family of his own‚ and later‚ to a time when
Premium Protagonist Antagonist Character
gloves Dish sets Silverware sets Pot and pan sets Kitchen towels Dish Soap Disinfectant spray Clorox wipes Sponges Napkins Sandwich bags Ziplock freezer bags Laundry soap Soap Kaboom bath cleaner Toilet paper Toilet brushes/plungers Bath/Face towels (white only) Shower curtains Shower gel Deodorant Toothbrushes Hair brushes Razors Shaving cream Chapstick/Lipbalm Lotion Feminine Hygiene pads Tampons Mattress pads for twin beds Sheets-twin‚ white & beige Pillows/blanket Lawn care equipment Rakes‚ shovels
Premium Feminine hygiene Shaving
Lizzie Borden “Took an Axe” The first module essay was based on Lizzie Borden and the murders of her parents‚ a mystery that till this day has not been solved. The second module essay will be a profile about the newest movie and its different way of telling the story. The newest movie was produced by the Lifetime network and was called Lizzie Borden “Took an Axe” and aired in January 25‚ 2014. Almost everyone has heard the infamous childhood rhyme‚ “ Lizzie Borden took an axe‚ gave her mother
Premium Lizzie Borden