media spreads the ideas‚ especially the one that the most important thing in life is appearances; they make us rely too much on fashion and the way we look. The best way to make people spend the money is to advertise the products they are to buy. Advertisements influence the people creating opinions and stereotypes‚ especially among the youth. And advertising in fashion industry today is very wide spread and using many strategies to make products sell‚ that range from using celebrities to World Wide
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and skills have been developed in the industry over the years which have facilitated designer specialization in various fields in graphic design‚ such fields like brand identity. With so many brand designers out there in the design world‚ there tend to be quite a focus put on those whose works leave a long lasting impression in the public’s mind. Ken Cato and Jacob Cass are amongst one of the recognised designers in the industry. Both specialising in corporate brand management and known for their
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Case Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios & Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit
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1. What is the key consumer and market data you would consider if you were Dana Wheeler? I would consider that the key consumer is Fashionistas and market data is a research study on customer satisfaction with cable networks if I were Dana Wheeler. The goal is building on the momentum TFC had created to date and stave off any competitors trying to make inroads. For the channel that needs to obtain competitiveness advantage‚ it is important to attract Fashionistas including highly valued demographic
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THE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to their
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Fashion plays an important role in the daily life of every individual. It starts with deciding what to wear‚ how to wear it‚ and so forth. Imagine the world without fashion. Not a nice one is it? Every individual owes admiration to those behind-the-scenes people who are responsible for making the world so fashionable; one in particular a fashion marketer. A career as a Fashion Marketer is an interesting career filled with nothing but fashion‚ adventure‚ and excitement. Being a Fashion Marketer is
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but also ambition‚ creativity‚ and utter commitment. I am aware of the challenges involved in pursuing a career in theatre‚ but my experience in this field has shown me that these are qualities I possess. My ultimate ambition is to be a scenic designer‚ but the whole process of creating a production inspires me‚ from the initial decision for a play right up until the last curtain falls.The thing that attracts me to theatre is that it is a very diverse subject‚ combining soft skills such as interacting
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"Fashion is a statement. Fashion does not have to be worn casually‚ nor outside the runway. Fashion is fit for all sizes for all people of all ages. Fashion is an art of personal self-expression‚ not an excuse to be pretty or popular." -Anonymous. People use fashion as a way to express themselves and to show who they really are without having to say anything. Fashion can be used to show boldness of one or creativeness. When we look into our world today we see many combinations of style. The clothing
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Essay on Teenage Fashion in winter General subject: Fashion Limited subject: Teenage fashion in winter Thesis statement: There are different ways‚ the piece of fabric‚ called the scarf or muffler can be of such importance when it comes to teenager’s fashion especially in winter. Supporting points: 1. Scarves or mufflers are never out of fashion. 2. It can be purchased at a very reasonable price and it’s efficient and it keeps the body warm in winter. 3. Scarves or mufflers go with any
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INTRODUCTION Fashion may strike the public as of little importance and even refer to it as a luxury. However‚ fashion is evident everywhere especially in today’s society where fashion has become a means of self-expression. The popular society of today are becoming more and more aware of the importance of fashion in their daily lives or‚ to the least‚ in important occasions where first impression already matter. The widespread awareness of fashion entails creative minds to innovate and design
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