Introduction Hardly any industry today is as much changing as the fashion industry. New collections‚ new styles and trends emerge faster than ever before. Brands that are "in" today can be "out" tomorrow and vice versa. In addition‚ consumer behavior in the fashion industry changed significantly over the last two decades mixing and mingling fashion segments into individual styles that combine both high and low-end fashion items. In order to keep up with the pace of the industry‚ players have
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Essay 31.03.2011 Fashion & Franchising Data of franchising in fashion industry testifies that over 60 % networks of known trademarks are organized by a franchise principle. In nonfood trade the greatest share of franchise market in 2008 was occupied with clothes and footwear franchises (51 %). In comparison with 2007‚ there was registered a strong jump in development of clothes trade which made 40.5 %‚ and footwear trade – 84.6 %[1]. Let’s consider experience of large and all known franchising
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Designer Babies My interest in designer babies was first sparked by a book I was required to read in high school‚ Brave New World. For my class I was required to do a little research on this book‚ and as I was searching the Internet I came across a website on designer babies. Although Brave New World is not a book about designer babies‚ the altering of human genes described in the book is a concept very similar to designer babies. The possibility of a society made up of genetically altered humans
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Scope of fashion forecasting “Forecasting provides a way for executives to expand their thinking about changes‚ through anticipating the future‚ and projecting the likely outcomes.” (Lavenback and Cleary 1981) Long term forecasting (over 2 years ahead) is used by executives for planning purposes. It is also used for marketing managers to position products in the marketplace in relationship to competition. (http://www.fibre2fashion.com/industry-article/free-fashion-industry-article/fashion-forecasting/fashion-forecasting5
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referential groups and virtual consumption communities 3 2.1.1 Online referential groups in fashion and fashion bloggers 4 3. Fashion opinion leadership 5 3.1 Fashion opinion seeking 5 3.1.1 The process within referential groups in fashion: coherence of opinion leaders and opinion seekers 6 3.1.2 Victoria Beckham as fashion opinion leader for the Birkin Bag 7 4. Why and how marketers make use fashion opinion leaders 9 5. Conclusion 13 List of references 14 List of illustrations
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flavor to life. It is an important cause of fashion craze. Nobody likes the conventional‚ outdated things. By following the latest trends in fashion the youth try to show that they are novel and charming. Fashions have been a major cause of the progress of civilization. In fact‚ fashions and prosperity have close relations. Where there are progress and prosperity there are fashions. Urban society is more fashion conscious than its rural counterpart. Fashions are contagious. When people meet with one
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Consider the impact of modern Japanese fashion on Western fashion. In the fashion field‚ there has been much discussion revolving of the issue of modern Japanese style influence on Western fashion. Indeed‚ the Japanese style is becoming more and more popular in Western Counties. Specifically‚ Rajia (2011) has states that Japanese fashion may be not as popular as some high-end brands in the Western country like Gucci and Louis Vuitton. But Japanese rely on their unique design and marketing strategy
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Career in Fashion Design The fashion design career‚ has recently emerged as one of the most popular and competitive among young people. Those who actually succeed in design have a very individualistic personal style and don’t follow trends set by others. Having fashion design as your profession sometimes allows you to meet glamorous people. It can also put you in charge of what is in and out when it comes to clothing through ramp shows and fashion write-ups. Most designers have a great
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Designer babies refer to babies that have been genetically modified. You are able to choose exactly what their characteristics are. This practice should not be allowed anywhere‚ due to the cost of the process‚ termination of embryos and what people think the definition of perfect is. Firstly‚ there is already a process that you can go through as an adult to choose the gender of your baby‚ which costs a massive $19‚000. Depending on what state you live in the prices for a genetically modified baby
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Alycia Griffin Professor Michael Bedsole English 101 16 September 2012 Fashion Junkie Every company wants to have fresh ideas for their ad campaigns‚ to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous‚ had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted
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