HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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ADMINISTRATION‚ KUOPIO RESEARCH ON MARKET READINESS FOR FASHION BRAND ENTRY INTO SHIJIAZHUANG Feasibility Study of H&M Company Entry into Shijiazhuang Market Mengjia Chang Business Administration Bachelor‟s Thesis Degree Programme in International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION‚ KUOPIO Degree Programme‚ option Degree Programme in International Business Author(s) Mengjia Chang Title of study RESEARCH ON MARKET READINESS
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Zara’s Fast Fashion ANP LIM College – MBA Program Absrtact This paper was written for the purpose of researching and illustrating fast fashion strategies which include strategic integrated supply chain‚ manufacturing and sourcing methods. Fast fashion is explained as a system that involves more control over operations and customer “strategic behavior” by using the combined benefits of both the “quick response production capabilities” or “short production and distribution lead times”‚
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The History of Fashion Editor Fashion editor was born because of the existed of magazine. The first magazine in the world came from germany named Erbauliche Monaths-Unterredungen (translation: Edifying Monthly Discussions). Founded by Johann Rist‚ a German poet and composer. These magazine contain about art‚ literature‚ philosophy and science. But actually‚ the first fashion magazine was not a magazine. Instead it is a fashion illustration book by Josse Amman (1586) that regarded as the
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_______________________________________________________________ Report Information from ProQuest 04 December 2013 07:54 Created by My Research account: IVANGALHISPO (Ivan Galhispo) _______________________________________________________________ 04 December 2013 ProQuest Table of contents 1. The temporary store: a new marketing tool for fashion brands.................................................................... 1 Bibliography...........................................
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Cloudstreet Dramaturge/designer Report Dramaturge: The dramaturge explores the inner and outer world of the play and how the use of Design can be appropriate to the plays context and accurately portray the playwright’s intention while still conforming to the conventions and practices of the period. Location: Mainly Nedlands Western Australia (no. 1 Cloudstreet) but also rural WA‚ Margaret River and Geraldton. Time: 1943-1963 Social Conditions: Final two years of World War Two‚ The Korean
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Studies Fashion in the 80s: Why the 1980s Was the Most Influential Fashion Era No one will forget the times of padded shoulders‚ Members Only jackets‚ Doc Martens‚ and neon. That’s why the 1980s were the most influential of all eras in regards to fashion. The great importance of the 80s‚ in regards to fashion‚ is shown by the fashion icons on the day‚ the era of fashion shows‚ and specific trends still reflected today. Fashion icons in the 80s made a huge impact on the fashion industry
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The Hero in Lyrics and Fashion The character of the lyric‚ “No Such Thing” by John Mayer‚ is a confident individual who is striving to be different from the majority whom abandoned individuality. The character shows his confidence by stating‚ “I’d like to think the best of me.” His statement displays that other people’s opinions do not startle him. The line‚ “They love to tell you stay inside the lines‚” criticizes the society’s standard which forces the majority of people to abandon their individuality
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1930’s Fashion (: Mrs.Curley English IP April 4‚ 2012 Gill 2 Fashion in the 1930’s Have you ever wondered how fashion was back then in the 1930’s? If you ask me‚ I thought it was amazingly beautiful. They were so creative‚ unique and old-fashion‚ that’s what is called real fashion . That’s just my opinion. I’m interested in the different designs they have on the clothing‚ how they are cut‚ and what they wear with what type of other clothing on. “The women’s fashion back
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