shahzadkhan.lecturer@gmail.com Tel: +92-3339405596 Abstract All over the world every business and profit earning firm want to make their consumer loyal. There are many factors responsible for this customer loyalty but two of them are prominent. This research study is focused on that how customer satisfaction and customer retention contribute towards customer loyalty. For analysis part of this study‚ Universities students of Peshawar Region were targeted. A sample of 120 were selected from three universities
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International Journal of Business Research and Development ISSN 1929‐0977 | Vol. 2 No. 1‚ pp. 18‐27 (2013) www.sciencetarget.com Corporate Social Responsibility: Driving Forces and Challenges Anupam Sharma* and Ravi Kiran Thapar University‚ Patiala‚ India Abstract Corporate social responsibility (CSR) is gaining more and more importance day by day. CSR is not only drawing the corporate magnates into its circumference‚ but is also luring educationists‚ social activists
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PROJECT REPORT ON “STUDY OF INFORMATION TECHNOLOGY IN MARKETING” Submitted in Partial Fulfillment of the Requirement for the Award of Degree Master of Business Administration (M.B.A) To R.T.M Nagpur University‚ Nagpur For Academic Year: 2010-11 Submitted By Minal M. Awari Under the Guidance of Dr. S. W. Ghatate Submitted Through Wainganga College of Engineering & Management Near Gumgaon Railway Station‚ Dongargaon‚ Wardha Road. Nagpur Year: 2010-11
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Resource Allocation in Hotels –Alternative Distribution Options The number of reservations flowing to hotels through the electronic and switchboard distribution channels – the Internet and reservation call centers – is growing steadily. Once a minor contributor of bookings‚ they are now primary business sources and grow more important with every passing month. This productivity growth has heightened emphasis throughout the hotel industry on using the electronic and switchboard distribution channels
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result of planning‚ commitment and perseverance. In my three months of internship at THE APEX CHANDIGARH; I have learned a lot about operations‚ administration‚ marketing and the people working behind the scenes to make THE APEX CHANDIGARH Hotel a rapidly growing hotel. I would like to convey my heartiest gratitude to several people‚ for their support and guidance which helped me complete my summer internship. First and foremost I would like to thank THE APEX CHANDIGARH for giving me an opportunity
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of the Term Paper: Background of the company and the brand Different communication used by the company and the brand Problem Definition Marketing Research Marketing communication planning process: o Context analysis o Communication objectives o Marketing communications strategy Communications mix [tools and media] Scheduling and Implementation Evaluation and Control Integration of all the tools and media Background of Hotel Purbani Int
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A Business Plan On Lemonade Restaurant (It’s more than just a food) Project Concept A Brief Description about the Hotel Our project concept was started with an idea on how if we provide healthy and organic food to the customers for whom we thought of utilizing our own placed farm in the Gujarat itself. As Agriculture is growing in our part of Gujarat we noticed high enrichment on the growing vegetables and spices from our field of farm. Our vision is to provide a healthy and organic food
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Intercontinental Hotels Group Intercontinental Hotels Group (IHG)‚ formerly Bass PLC‚ was founded in 1777 by William Bass‚ when he established a brewery in the English town of Burton-on-Trent. The year 1876 was a landmark year for Bass‚ when it was recognized as the largest brewery in England. Even more notably‚ it was also this year that Bass’s red triangle trademark became the first trademark to be registered in England. During the 1960s‚ Bass made two strategic and significant mergers. In
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DEDICATION…………………………………………………………..ii ACKNOWLEDGEMENT……………………………………….……..iii TABLE OF CONTENTS……………………………………………….V LIST OF TABLES…………………………………………………….Vii ABSTRACT…………………………………………………………….ix CHAPTER ONE 1.1 BACKGROUND OF STUDY ……………………….….……..…1 1.2 STATEMENT OF RESEARCH PROBLEM…………………..…3 1.3 SIGNIFICANCE OF THE STUDY……………………..…..…….6 1.4 OBJECTIVE OF THE STUDY……………………………………7 1.5 HYPOTHESES……………………………………………………7 1.6 STUDY AREA ………………………………………….………...8 1.7 LOCATION………………………………………………….. ….10
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busy dinning‚ from proper food preparation to portioning vegetables‚ tagging dates and organizing bar. I have learned many good experiences for my training. I am sure many students liked me especially the BSTM will find that the training in a Resort/hotels is worth rewarding. Based on my personal experience‚ I will recommend Costa Pacifica Resort as a good venue. Difficult from the start‚ but through hard work and patient are important virtues to improve ourselves. I kept these in mind and apply in
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