21–41 American Accounting Association DOI: 10.2308/acch-10197 Product Costs as Decision Aids: An Analysis of Alternative Approaches (Part 2) Ramji Balakrishnan‚ Eva Labro‚ and K. Sivaramakrishnan SYNOPSIS: In the first part of this two-part paper (Balakrishnan et al. 2012)‚ we used a common platform to characterize four popular approaches for computing product costs. In this part‚ we compare the approaches along three dimensions: (1) the cost of system implementation and maintenance‚ (2)
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Russell-Bennett‚ R.‚ Hartel‚ C.E.J.‚ Previte‚ J.‚ Russell‚ K. (2012) "It’s all about me! Emotional-Ambivalence Gen-Y Blood Donors‚ In conference proceedings of American Marketing Association Services Special Interest Group‚ Helsinki Finland‚ June 7-9 Purpose While the Australian-Red-Cross-Blood-Service has been effective at acquiring new youth donors‚ in recent years the retention rate has declined. One reason suggested for the lack of loyalty is the emotional ambivalence created by the motivational
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Southwestern University: Capacity Planning Case Prepared by: Jalotjot‚ Reyes‚ Subang Central Issue: How to guarantee that the various support activities generate revenue? Areas of Consideration: * Marketing/Finance/Human Resource * Items Available/Pricing/Variable Cost/Revenue Distribution Item | Price/Unit | Variable Cost | Revenue | Soft Drink | $1.50 | $0.75 | 25% | Coffee | $2.00 | $0.50 | 25% | Hotdogs | $2.00 | $0.80 | 20% | Hamburgers | $2.50 | $1.00 | 20% | Misc
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In the book Drive: The Story of My Life‚ multiple parts were precise‚ but the part I was able to visualize the best is chapter 5. In this chapter‚ Larry explains how he was never really into basketball until his sophomore year. Growing up‚ he would play it with his brothers‚ but it was just something that he did on the side. His freshman year‚ he decided to try basketball. He enjoyed it‚ but he didn’t practice as hard as he could because he still wasn’t completely into it. The next year‚ he
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Leadership Studies Interview I recently had the honor of interviewing someone in our community who has had more than thirty years of leadership experience in our community. The interview ended up taking much longer than I expected because I was so influenced by what he had to say‚ I did not want to miss anything. Mr. Kevin Henderson started his career as a cook back in the 60’s for the Jolly Ox (Steak & Ale) restaurant. His leadership abilities were quickly realized‚ and he was promoted to Store
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very unwell; in severe pain‚ pale and diaphoretic with decreased level of consciousness. His vital signs are abnormal and arterial blood gases - concerning. The essay below draws on the case study as described above. It consists of three parts that consecutively explain the impact of Mohammad’s injuries and habits on his respiratory function‚ hemodynamics and arterial blood gases. Respiratory changes Normal tidal respiration is a two-phasic mechanical process embracing inhalation and exhalation
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RESEARCH PAPER PART I AN ESSAY • a short piece of writing where a writer has to provide his views on a topic. A RESEARCH PAPER • a lengthy piece of writing where deeper level of knowledge is required‚ and the student has to support his viewpoint citing the works of earlier experts. • Requires getting information and collecting facts and figures from various sources to be able to cite them in support of your view point. HOW CAN WE START OUR PAPER RESEARCH? • Watch
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2004 http://iej.cjb.net 344 Learning at University: The International Student Experience1 Meeri Hellstén Macquarie University‚ School of Education meerihellsten@mq.edu.au Anne Prescott Macquarie University‚ School of Education anne.prescott@aces.mq.edu.au This paper reports on research that explores internationalisation of the University’s curriculum offerings and how this affects international students. The central focus of this paper is to highlight some of the student commentary on
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Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery ’s sales were now almost 75 percent of Baskin-Robbins
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