RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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Rural Tourism and Rural Development. Introduction: Rural tourism in India: Prospects for rural tourism in India: Role in Rural development: Conclusion: Introduction: Indians believe in holidays: The country has among the largest number of public holidays in the world. Yet the most common reason for getting away is to "visit a native place." Migrant workers return to their family farms at harvest time. Others return to their villages for an annual pilgrimage. The concept of a holiday where you
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for Women empowerment and Social justice by Anil kumar chaudhary Research Scholar Law Department Lucknow University Ambedkar’s efforts for Women empowerment and Social justice Abstracts Women of today have become very powerful they have equal opportunities as men have in all the fields like education‚ marriage‚ job‚ property etc. Women are now free to do everything according to their will. It is during the time of Ambedkar that the status of women in India has started
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Accenture Research Report Masters of rural markets: The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect 03 Growing business confidence in rural opportunities 05 The attractions and distractions of rural markets 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities 28 Developing the right capabilities—and
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reservation for women in parliament justified? Women empowerment and social issue‚ Status of women in Indian society. What is empowerment for women? The last decades have witnessed some basic changes in the status and role of women in our society. There has been shift in policy approaches from the concept of ’welfare’ and ’development’ to ’empowerment’ of women. The most common explanation of ’women’s empowerment’ is the ability to exercise full control over one’s actions. Are women free to take
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search of better living opportunities‚ people use to migrate from rural to urban areas. Rural areas are lagging behind in all good opportunities of life. It is an alarming situation for India. Father of nation‚ Mahatma Gandhi says‚ “India inhabits in villages”. But after seven decades of our independence‚ we fail to develop our villages and make them self-sufficient and self-reliance. Situation is going grim day by day in rural areas because of emigration from villages‚ destruction of cottage and small-scale
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for the Homeless states‚ "By its very nature‚ homelessness is impossible to measure with 100% accuracy." Homelessness in Rural Areas: Rural homelessness is the consequence of insufficiency and a deprivation of reasonable housing. The research occurred in 2005 shows that the chances of being poor are from 1.2 to 2.3 times greater for individuals living in nonmetropolitan areas‚ as compared
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WOMEN EMPOWERMENT IN BANGLADESH What is Empowerment Giving power or authority to someone. Giving strength and confidence Empowerment is then the process of obtaining basic opportunities by insisting upon their rights and asserting themselves. What is women empowerment Simplest of words it is basically the creation of an environment where women can make independent decisions on their personal development as well as shine as equals in society. A women should rise to the top in
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Introduction It is African Americans and Hispanics from the ages of 16-24 who live in urban areas tend to commit more crimes rather than those ethnicity males in rural areas because of their lifestyle. Minorities who live in urban areas tend to follow what they see and believe that it is acceptable to hang out on the streets and commit robberies. They believe the deviant acts they commit are normal. Rural areas like Orange County‚ NY are filled with African American and Hispanics around the same age
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1. Introduction to Rural Credit In modern world credit has become one of the crucial inputs. The co-operative credit societies were‚ in the past and even now‚ the most important source of credit to the farmers. Since 1969‚ commercial banks are also financing agriculture because of `social control’. There has been tremendous increase in the bank branches in the rural areas‚ Govt. has adopted the policy of `multi-agency approach’ in agricultural credit‚. At present‚ primary agricultural co-operative
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