Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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Women of India - ’Speak up’ ; Women equality from all walks of life (Women safety from childhood to adults; 70% mistreatment within families - issues which do not come out; women rights suppressed in subtle ways in different walks of life personal to corporate settings) “A woman is human. She is not better‚ wiser‚ stronger‚ more intelligent‚ more creative‚ or more responsible than a man. Likewise‚ she is never less. Equality is a given. A woman is human.” Vera Nazarian‚ The Perpetual
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Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc. who are already benefiting from the rural focus through innovative ideas
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The unprecedented commitment of the present Government of India to seriously address the need for employment generation is a propitious opportunity to implement strategies for generating full employment in the country. This report‚ which builds upon work done by the International Commission on Peace & Food in the early 1990s‚ confirms the potential to generate sufficient employment opportunities for all new entrants to the workforce as well as to absorb the current numbers of unemployed and underemployed
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Factsheet Women in India and China INDIA TODAY: - women participate fully in areas such as education‚ sports‚ politics‚ media‚ art and culture. - However‚ women still need to face atrocities such as rape‚ acid throwing‚ etc. - fourth most dangerous country for women (and most dangerous one among G20 countries) EDUCATION: - Female literacy rate still lower than male one - Urban India: girls and boys have almost same education‚ in rural India girls are still less-educated
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[pic] A Research Study on Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector 8 3.2 Different
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Bridging the inequality gap in women in agriculture. Development‚ food security and poverty alleviation will only be achieved through agricultural growth. Women farmers continue to being marginalised members of the rural development community. Executive summary Rural women farmers must be recognised and must be greatly appreciated. Women have tangible contributions to rural development‚ agriculture and food. Household food and nutrition security depends mostly on rural food production and this contributes
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Cloud Computing and its opportunities in Rural India Deepak Mitra Department of Computer Applications(MCA) Gaya College Gaya‚ Gaya-823001 Ph: +91-09472663820 Email-id : d_mitra123@yahoo.com What is Cloud Computing? Cloud computing is a new computing technology refers to the on-demand provision of computational resources via a computer network‚ rather than from a local computer. Users or clients can submit a task to the service provider‚ without actually possessing the software or
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Women no longer stand the same way they used too. Women used to stand under the working man‚ the disabled man‚ even under the enslaved man. Time has flourished and evolved the women figure. Many females’ show their empowerment through work‚ education‚ politics‚ movements‚ and in the home. Sometimes women’s stories get distorted throughout history. Many people consider females to have had a success story right away. The impact of women on earth has been tremendous and empowering. Women are the creators
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Women education in India "If you educate a man you educate an individual‚ however‚ if you educate a woman you educate a whole family. Women empowered means mother India empowered”. -PT. JAWAHARLAL NEHRU Introduction Education is a fundamental means to bring any desired change in society‚ which is an accepted fact throughout the world. This can be attained only if schools become real centres of learning. Education not only helps in the development of personality of the child but also determines his
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