INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
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Women In Latin America | June 13 2012 | Shikira Sherrod‚ IA‚ Jones: Block 1X | | Shikira Sherrod 07/25/2011 Women in Latin America This internal assessment is about the unfair treatment of women in Latin America. The method being used for my investigation is‚ researching different articles relating to the different struggles women are going through like‚ domestic violence‚ rape‚ abortions‚ inequality between men and women‚ etc. This was the topic of choice because it’s current and a very
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Choosing an area and topic for research. 1. Identify a research area based on your interest and need. Your need and interest should match. E.g. Do you need the research to help you improve your work? Are you interested in conducting such a research? E.g. you are interested in finding out why your students cannot write a composition in English correctly. You want to analyse the errors they make in their compositions. You need this research so that you can help your students realize the errors they
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Title of Project: INDIAN PAPER INDUSTRY The paper industry plays a very important social role for the country. Use of paper is considered as an index of cultural growth. The paper industry also contributes towards fulfillment of various requirements of the industry as a whole like information dissemination‚ publicity etc. which in turn stimulate industrial growth of the country. The paper industry has‚ thus‚ a catalytic role to play not only for the overall growth of the industry but also for
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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CHAPTER 8- EMPOWERMENT AND PARTICIPATION Empowerment-is any process that provides greater autonomy to employees through the sharing of relevant information and the provision of co9ntrol over factors affecting job performance. Five broad approaches to empowerment: 1. Helping employees achieve job mastery 2. Allowing more control 3. Providing successful role models. 4. Using social reinforcement and persuasion. 5. Giving emotional support. Participation -is the mental and emotional
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Vietnam’s rural area Summary Vietnam started as a backward agricultural country. After more than 20 years of Renovations process‚ the economy of Vietnam is prospering. Human capital is one of four most important factors to develop the economy of a country. However‚ up to three-fourth (3/4) labor force of Vietnam is the rural labor and more than half of them is the labor of agriculture. Meanwhile‚ there is a significant figure of the labour – mainly the rural labor who are
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Living In a Rural area Some people prefer to live in the countryside because they consider that living in the countryside is more healthier. But here is a fun fact: city counties ranked healthier than the rural. Generally‚ people might think living in the countryside would be healthier than living in cities‚ but it is not necessarily‚ according to a study comparing relative health among cities‚ suburbs and rural areas. Since one of the most important factor of living in the rural area is not reasonable
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which is situated within the Adam Smith Business School Reception area. TO BE COMPLETED BY STAFF ONLY Extensions All extensions must be submitted to programmes administrators before the submission date. Extension granted until: Authorised by: My individual understanding of employee empowerment 1. Introduction This essay mainly introduces my own understanding‚ independent and critical thinking of employee empowerment which come from the previous lectures‚ communities of practice
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Mar’02-May’02 Issue 31 RURAL LIVELIHOODS Kirankumar Vissa (AID Maryland) Why are they begging on the trains? When you are traveling in India‚ you are invariably forced to ask yourself‚ “What do I do when someone comes to me begging on the street or in the train?” Many say that by giving them money‚ you are only encouraging them not to work for their living - that you are encouraging them to remain poor. But‚ are the people who say this doing anything that helps remove the poverty? Should
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