Course Outline MARKETING RESEARCH 1. COURSE OBJECTIVE The main objective of this course is to inculcate research acumen by imparting‚ skills sets required to conduct research in the area of marketing and consumer behaviour. The course contains the methodical theories‚ procedures and tools / techniques required for carrying out research in various functional areas of the organization. Also‚ it tries to imbibe basics of statistical software package SPSS among the students to make them
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Presentation of Ben & Jerry’s: Ben & Jerry’s is a very famous ice-cream brand‚ founded in 1978 by Ben Cohen and Jerry Greenfield and is now a division of the British-Dutch Unilever conglomerate. Since it has been bought by Unilever in 2000‚ this brand dominates the ice-cream‚ frozen yogurt‚ sorbet market. This success can be explained by Ben & Jerry’s strategy‚ based on two major points: a strong distribution network (franchised shops‚ large-scale retailing‚ shops)‚ and an efficient
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Ben Affleck as Batman The announcement about Ben Affleck playing the role of Batman has created intense discussions. The Batman movies have been highly praised for their action filled drama and most recently through the talented Christian Bale which captivated audiences. With such news recently announced‚ many fans have been disappointed over the decision of Ben Affleck playing Batman. Many believe that he is not a good choice based on his bad reviews as the Daredevil where he was said to lack the
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Outline and evaluate research into obedience (Milgram) Milgram carried out a series of studies to try to shed some light on the aspect of human behaviour. He studied a thousand participants who were representative of the general population. He discovered that under certain situational influences most of us would conform to what is needed to be done. His study of obedience was done in a lab in Yale University and the experimenter wore a long grey coat which reinforced his authority and status. Then
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College Can Be Worth It Attending college is worth the time and money for some people and vice versa for others. In order to debate about how attending a college is worth it or not one would has to understand proven statistics in college graduates and those who chose not to attend a higher institution after high school through an article given by “Time Magazine”‚ a popular magazine throughout the United States‚ called “Is College Worth It?”. College can cost up to twenty thousand dollars a year
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There are many systems for classifying types of motorcycles‚ describing how the motorcycles are put to use‚ or the designer’s intent‚ or some combination of the two. There are five main categories: cruiser‚ sport‚ touring‚ standard‚ and dual-purpose. Cruisers are styled after American machines from the 1930s to the early 1960s. Their engines are tuned for low-end torque‚ making them less demanding to ride because it is not necessary to shift as frequently to accelerate or maintain control. Sport
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Ben & Jerry’s Homemade Ben & Jerry’s Homemade‚ which was founded in 1978‚ becoming the leading distributor that engaging in super-premium ice-cream‚ frozen yogurt and sorbets across the United States‚ as well as in selected foreign countries‚ in supermarkets‚ grocery stores‚ convenience stores‚ franchised Ben & Jerry’s scoop shops and restaurants. Stakeholder and stockholder’s role and motivation Stakeholders are the parties that have interests or affected by a corporation. Analyzing
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Ben & Jerry’s Timeline Ben & Jerry’s Homemade‚ Inc. is a leading manufacturer of super premium ice cream‚ frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and "down to earth"‚ being humorous and having fun‚ being non-traditional and alternative and‚ at times‚ being activists around progressive values. Co-founders‚ Ben Cohen and Jerry Greenfield‚ have been seen as role models for running a business that is both profitable and socially
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The History of Ben & Jerry’s Ben & Jerry’s is an American ice cream company‚ a division of the British-Dutch Unilever conglomerate that manufactures ice cream‚ frozen yogurt‚ sorbet‚ and ice cream novelty products‚ manufactured by Ben & Jerry’s Homemade Holdings‚ Inc.‚ headquartered in South Burlington‚ Vermont‚ United States‚ with the main factory in Waterbury. It is best known as an ice cream brand‚ founded in 1978 in Burlington‚ Vermont. In 1977 lifelong friends Ben Cohen and Jerry
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Ben & Jerry’s Homemade‚ Inc.‚ produces super premium ice cream‚ frozen yogurt‚ and ice cream‚ filled with big chunks of cookies and candy. Ben & Jerry’s was founded in May 1978. Ben Cohen and Jerry Greenfield opened an ice cream shop in Burlington‚ Vermont. In the beginning‚ Ben & Jerry’s store was selling 12 flavors‚ producing with an old-fashioned rock salt ice cream maker and locally made milk and cream. Currently‚ I can say in United States‚ the company is leading the market with their more than
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