number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis. You are required to select a retailer from the list of retailers given in this document and conduct a strategic review of the retail offering‚ making recommendations for improvements. You may focus on a particular aspect of their strategy rather than a broad overview. For example‚ you might want to examine their strategy on say store format and location or online marketing
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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Impact of Information Technology in Store Operations Research paper Submitted by: - Jigar Mehta Roll no.21 PGDM-RM 2nd year 2007-2009. Impact of Information Technology in Store Operations Introduction: Retailing is a “technology-intensive" industry. It is a well-known fact that the retail industry always works on razor thin margins and the key to survival lies in optimization of resources both in space and time dimensions as well as maximization of customer satisfaction. Successful
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INTEREST RISK32 SOLVENCY RISK33 COMPETITORS ANALYSIS34 SWOT ANALYSIS37 RECOMMENDATIONS38 BIBLIOGRAPHY39 INTRODUCTION Walmart Stores‚ Inc. (WMT) is an American public corporation that runs a chain of large discount department stores and a chain of warehouse stores. Walmart operates more than 8‚692 retail units across three business segments of retail stores worldwide that offer a wide array of general merchandise including groceries‚ apparel‚ electronics‚ and small appliances. In addition
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easy-to-manage user interface via a web server with Google Map software. The system includes a GPS/GPRS module for location acquisition and message transmission‚ GCM to transfer of location information‚ and third party App Server to temporary store location. Our proposed system is not tested yet. But it will show the correct position of the vehicle to the user on the basis of the location information sent by the GPS Device through GCM. Keywords: GPS‚ GCM‚ Android‚ Tracking‚ Transport tracking
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(THE HEADER) TO: Dr. Kamal Ghose‚ Marketing 201 Human resource manager FROM: Fatimah Zahra Tengku‚ Marketing 201 Student DATE: 19 March 2009 SUBJECT: Fatimah’s personal brand statement (THE OPENING) The impact of current recession towards potential graduating student is no doubt will be another reason that amplifies the need for a properly branded university graduate. This memo will have the basic idea of the branding definition‚ the vital personal information of the writer‚
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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generate one panoramic image from a series Don Bosco Institue of Technology‚ Mumbai University. Image stitching or photo stitching is the process of combining of smaller‚ overlapping images. multiple photographic images with overlapping fields of view E-mail: meetmirza@yahoo.co.in‚anitafernandes05@gmail.com‚lobosharon@gmail.com‚ of invariant Recently there has been great progress in the use to produce a segmented panorama or high-resolutionpriyanka2908@gmail.com. image. features [3‚ 4‚ 5]
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International Journal of Latest Trends in Computing (E-ISSN: 2045-5364) Volume 2‚ Issue 1‚ March 2011 108 Analysis and Comparison of Texture Features for Content Based Image Retrieval S.Selvarajah 1 and S.R. Kodituwakku 2 1 Department of Physical Science‚ Vavuniya Campus of the University of Jaffna‚ Vavuniya‚ Sri Lanka 2 Department of Statistics & Computer Science‚ University of Peradeniya‚ Sri Lanka. {shakeelas@mail.vau.jfn.ac.lk‚ salukak@pdn.ac.lk} Abstract: Texture is one of
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