A PROJECT REPORT ON “DESIGN AND LAYOUT OF A RETAIL STORE” IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES UNIVERSITY OF MUMBAI VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH. UNDER THE GUIDANCE OF: PROF. E. LAKSHMINARAYAN PREPARED BY: DINESH GURNASINGHANI SPECIALIZATION: MARKETING MMS (2010-2012) DECLARATION I‚ Dinesh S. Gurnasinghani‚ student of MMS at Vivekanand Education Society’s
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Luxury stores audit Gucci and Celine stores‚ Russian experience Monaco 2012 INTRODUCTION Monaco is a small country‚ but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos‚ luxury restaurants and off course to do a shopping in a most known‚ luxury brands. In Monaco you can find a lot of different luxury boutiques for every taste; you can find everything from luxury cars to a
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Visual Merchandising‚ Store Design and Store Layout at The Company: Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90’s by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. The Vision Of Allen Solly : The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold
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Introduction This case analyses the market strategy behind the introduction of Exact! Universal Apparel. In the past‚ the Foschini Group owned a chain store called Pages. Pages had been a successful chain in the past‚ but it targeted a different market to the target market identified by Exact!. Pages target market was focused on the LSM 2 – 4 market.‚ whereas Exact! Target market focused on LSM 4 – 8. In this assignment‚ I have identified the problems and challenges facing Exact!‚ the various
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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Gender and the Toy Store How do kids learn how to “act like a girl” or “act like a boy”? If gender is not biological but must be learned‚ then it is important to look at the ways we teach kids in our society how to “do gender” correctly. Kids learn gender in many different arenas and from many different people. One way kids learn about appropriate gender behavior is through toys. This assignment requires that you visit a toy store and take note of how toys are marketed differently to girls and
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Media plays a significant role and known as the most formidable means of communication in our lives in 21st century. Media images contribute to the socialization of young people across a board range of areas‚ particularly those in which the viewer has relatively limited real-world experience (Huston et al.‚ 1992). Nowadays‚ most of the people will get their information through the mass media that they can get if easily which are from the internet‚ electronic devises‚ for an example television and
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Writing 1 Short report for Director of Customer Services Hermes Communications Company‚ 30 Plaza‚ Switzerland. In the recent past‚ according to the market research organized and conducted by department of marketing‚ it was observed that more and more of our customers started to complain about our services. With issues that were shown to our Customer Service department about problems with connecting our helpline‚ our newest telephone with wide screen that has a problem with quick drain
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Marketing Research Paper The American food networking Industry has seen tremendous growth since the fist cook book was published in the late eighteen century. The number of households that have subscribed to the Food networking has increased many folds as has the viewership. Never before has this stylish food industry seen such growth. This paper tries to investigate the case of Kudler’s Marketing Plans as it looks into the ways by which the Company can improve on its Research and Competitive
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European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5‚ No.4‚ 2013 www.iiste.org Understanding the Importance of Visual Merchandising on Store Image and Shopper Behaviours in Home Furnishings Retail Setting Yoo-Kyoung Seock1* Young Eun Lee1 1 Department of Textiles‚ Merchandising and Interiors‚ The University of Georgia‚ Athens‚ Georgia 30602‚ USA * E-mail of the corresponding author: yseock@fcs.uga.edu Abstract The present study attempts to
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