established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand’s logo‚ brand name‚ image‚ marketing strategy‚ and advertising themes. These changes are typically aimed at the repositioning of the brand/company‚ sometimes in an attempt to distance itself from certain negative connotations of the previous branding‚ or to move the brand upmarket. However‚ the main reason for a re-brand is to communicate
Premium Brand Trademark Brand management
The Brand………………………………………………………………………... 3-4 3. Brand Positioning………………………………………………………………… 5-8 3.1. Positioning Strategy……………………………………………………….. 6-7 3.1.1. McDonalds………………………………………………………….. 7 3.1.2. Burger King…………………………………………………………. 7 3.1.3. Greggs PLC………………………………………………………… 7 4. Brand Analysis……………………………………………………………………. 9-14 4.1. Brand Identity……………………………………………………………….. 9 4.2. Brand Logo………………………………………………………………….. 10 4.3. Brand Name………………………………………………………………… 11 4.4. Brand Image………………………………………………………………
Premium Brand Brand management
BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
Premium Brand Logo Brand management
PROJECT TITLE : STORES MANAGEMENT SYSTEM A CASE STUDY OF KAKEANI RETAIL SHOP INDEX NO : PRESENTED TO : KENYA NATIONAL EXAMINATION COUNCIL PRESENTED BY : ZIPPHORAH MUSANGI MWENDWA COURSE NAME : DIPLOMA IN INFORMATION TECHNOLOGY CENTRE : SOUTH EASTERN UNIVERSITY COLLEGE SUPERVISOR : MS ISEU DATE : JUNE /JULY SERIES Declaration I declare that this is my unaided
Premium Retailing Management Business
The role of advertising in the Indian Economy More of the people from the richest to the poor will participate in the world’s capital through global Trading. The emerging global economy will bring us into worldwide competition with significant advantages for both marketers and consumers. With satellite communications and global companies consumers are demanding an ever expanding Variety of goods. Indian economy had been forced and shaped by policies of import replacement and an dislike to
Premium Marketing Brand Advertising
Though there were various competitors brands of noodles like: YumYum and RaRa‚ from the very beginning of its operation‚ it has been able to retain its top position in Nepalese market. After few decades Mayos was introduced in 1997; 2PM was produced and marketed by Himalayan Snacks and Noodles. It seems like Wai Wai‚ Mayos‚ 2PM and Rum Pum is core competitors in the premium segment of brown noodles market of Nepal. Wai Wai is perhaps the most common brand of dry foods in Nepal. Wai Wai produced
Premium Brand management Brand Advertising
stages marketers use to measure brand loyalty is through brand recognition‚ brand preference‚ and brand insistence. Identify and briefly describe the different types of brands. Different types of brands vary and include classifications such as private‚ manufacturer’s or national‚ family‚ and individual brands. Private brands are offered by wholesalers and retailers. Captive brands are are national brands sold exclusively by a retail chain. Family brands is a single brand name that identifies several
Premium Brand Brand management Branding
Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
Premium Brand management Brand
Module 6 STILL IMAGE COMPRESSION STANDARDS Version 2 ECE IIT‚ Kharagpur Lesson 16 Still Image Compression Standards: JBIG and JPEG Version 2 ECE IIT‚ Kharagpur Instructional Objectives At the end of this lesson‚ the students should be able to: 1. Explain the need for standardization in image transmission and reception. 2. Name the coding standards for fax and bi-level images and state their characteristics. 3. Present the block diagrams of JPEG encoder and decoder. 4. Describe
Premium Data compression
Analysis: 3.2.6 Macro environment of Samsung: The Macro environment of Samsung includes five terms: Political/Legal force; Economic force; Technology force; Social/culture force and Environment force. Political-legal environment: A series of political scandals has been laid bare during last 18 months‚ especially about that the government had bribed by big business organizations. This impact lots of organizations heavily and made the political environment not stable. Stable political
Premium Smartphone Mobile phone