Page ii of 8 ABSTRACT The empirical research study aimed at presenting a research finding and result on the impact of brand loyalty on performance of the FMCG markets. The primary objective of the study was to explore why loyalty developed in FMCG markets from the consumers’ perspective was the determining and sustaining factor high volume sales within the industry. A problem statement for embarking on the research study further established the empirical research study for on the impact of brand loyalty
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Discovering Myself After I Thought I Already Had… When I was about twelve years old I began to really come into myself. That’s about the time I realized that my mom was my best friend‚ and someone I could approach with anything‚ instead of viewing her as just a parental figure whose only mission in life was to tell me what to do. Her and I bonded and talked about everything and anything; we had no boundaries. I know that if it weren’t for that turn of events‚ I would not be who I am right now. I’ve
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* * Evaluating the Research Process Vicki Turner HCS/465 Radha Ramjattan March 13‚ 2012 * * * * * * * * Literature review used in this research * The most important steps in a research project or study is accomplishing a literature review. A literature review is the process of gathering information from other sources and documenting it. This is not a report or a statement verbatim according to Creative Research Systems (2010). A literature
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decisions Methods : secondary data about customer-based brand equity ‚brand equity across products and markets and the value of the brand equity and the measurement of it were gathered and collected through internet‚ online books and other research papers .after that
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this study. First and foremost‚ our outmost gratitude to Ms‚ Rachelle M. Tayong our beloved teacher‚ whose sincerity and encouragement we will never forget and has been our inspiration as we hurdle all the obstacles in the completion of this research work. To Mr. Ferdinand Dela Rosa‚ for his invaluable guidance and blessings. To our respondents‚ who are willingly answered our questionnaire. Last but not the least‚ our family and the one above all of us‚ the omnipresent God‚ for answering
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21–41 American Accounting Association DOI: 10.2308/acch-10197 Product Costs as Decision Aids: An Analysis of Alternative Approaches (Part 2) Ramji Balakrishnan‚ Eva Labro‚ and K. Sivaramakrishnan SYNOPSIS: In the first part of this two-part paper (Balakrishnan et al. 2012)‚ we used a common platform to characterize four popular approaches for computing product costs. In this part‚ we compare the approaches along three dimensions: (1) the cost of system implementation and maintenance‚ (2)
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Human resources management is define as the process of acquiring‚ training‚ appraising and compensating employees and of attending to their labor relations‚ health and safety‚ and fairness concerns. ( Gary Dessler‚ 2013‚ p.4). Human resources is the backbone of any business. It deals with the most important resource in the business-people. For any business to achieve its objectives they must plan their resources and one of their key resources is people. They need to get the best suited people and
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com/od/supply-and-the-supply-curve/ss/The-Determinants-Of-Supply.htm Efficient Market Theory.InvestorWords.com. (2014). Retrieved from http://www.investorwords.com/1672/Efficient_Market_Theory.html Mishkin‚ F. S. (1978). Efficient- Markets Theory: Implications for Monetary Policy. Brookings papers on economic activity‚ (3)‚ 707-752. Boundless. “Impacts of Surpluses and Shortages on Market Equilibrium.” Boundless Economics. Boundless‚ 03 Jul. 2014. Retrieved 29 Nov. 2014 from https://www.boundless.com/economics/textbooks/boundless-economic
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Stenden University of Applied Sciences Tourism Research Project Report Local products as part of the tourism product of a region Table of contents 1. Introduction 1.1 Background The research that is conducted within this module‚ namely Tourism Research Project‚ is about local products as part of the tourism product of the region Veenland/Emsland. Veenland/Emsland is a region that is located in the west of Lower Saxony as well as in the southeast
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Chapter I The History/Background Introduction Telecommunications is one of the most potent forces in the world today. It influences every one of us as an individual. As each year passes‚ telecommunications grows in scope. The early pioneers of rapid would never recognize today’s vast array of electronic media—broadcast television‚ cable TV‚ direct broadcast satellite‚ multimedia‚ video cassettes‚ the internet just to name a few. Neither
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