INTRODUCTION This paper will present the reader with a research proposal‚ focusing on the research method used and the steps undertaken in a research process. Babbie (2011:126) states that “a research proposal provides a preview of why a study will be undertaken and how it will be conducted.” The area of research interest will be presented‚ with a literature review of previous relevant published papers studying the topic of my research proposal. I will briefly review these six papers‚ commenting on
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Indian Bank It is indeed a great pleasure of pride to be able to present this project of Customer service at Indian bank. The completion of the project work is a step ahead in a life of students who want to show their creativity in their education career. I wish to thank to my project guide Mr. Ramnathan Iyer for his constant encouragement in completing the project successfully‚ and also for his voluble guidance and expert advice and practical knowledge which contributed to the success of
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My Perspective on Customer Service Today Andrea Cox Rasmussen College Author Note This research is being submitted on April 10‚ 2013‚ for Mr. Jeremy Crouch’s B119/MNA1161 Customer Service Course. My Perspective on Customer Service Today Providing excellent‚ and memorable‚ client support is important for client retention. Without exceptional support‚ your clients will not return. Average or mediocre support won’t keep your customers either‚ and bad customer service will simply drive
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Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service The elusive goal of customer satisfaction has long provided companies with endless headaches and difficult decisions. In the end‚ associating specific customer satisfaction metrics to company profit and loss would provide the undeniable proof needed to make changes‚ and then invest the required capital to address any concerns. Starbucks‚ not unlike the rest of the business world‚ has found itself in the same situation
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skeptics where dubious regarding the product’s breakthrough success‚ customers found the price a small drawback next to great service and friendly ambiance and gladly cashed out upwards of a dollar for a single cup of coffee. The product line was simultaneously evolved‚ with a new warm beverage hitting stores at least once every holiday season. Over the years‚ the Starbucks experience was adopted by a far wider range of customers than the initial upscale 25-44 female white collar coffee lover. This
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Starbucks: Delivering Customer Service Starbucks is dominant coffee brand in North America‚ which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists‚ in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent‚ well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both
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evident throughout Australia and in particular on the Gold Coast in Queensland. Universally‚ no one has yet found the solution to housing homeless people on a large scale or even been able to calculate exactly how many people are homeless. This research is aimed at creating a solution to the problem and to submit a new ideology for new development whereby every homeless Australian will have somewhere to live within 5 years. In addition‚ there will be evidence shown from the Australian Bureau of
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Starbucks: Delivering Customer Service Case synopsis: Baldwin‚ Bowker and Siegl were masterful in opening the coffeehouse in Pike Place Market. Schultz was doubly masterful in taking Starbucks to an unprecedented level. As of 2002‚ this familiar household name had a total of 4500 stores which is impressive considering in the ‘80s it had about 100 stores in Chicago and the Northwest. Schultz had his eye on Wall Street although they were incredulous about selling gourmet coffee in a paper cup
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How to Write a Research Proposal Framework of the Research Proposal A research proposal is a written document that includes the following information: – Summary of prior literature. – Identification of research topic and research questions. – Specification of procedure to be followed to answer research questions. The purpose of your proposal is to sell your idea by showing you have thought it through very carefully and have planned a good research study. There
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Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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