AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods and durable goods. 2 BACKGROUND TO THE STUDY Branding is a vital element in a business. Without
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s MANCHESTER BUSINESS SCHOOL | Research Proposal | Experiencing financial planning change with old institutional theory: A case study of a Chinese SOE‚ April 2013-August 2013 | | | | | | | 8357252 | | | 1‚850 words‚ 9 pages | | | 2013/4/25 | Experiencing financial planning change with old institutional theory: A case study of a Chinese SOE‚ April 2013-August 2013 1. Introduction and purpose While the new trend in international academics is passionate
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Strategies for Market Penetration Abstract With the effect of globalization‚ we have witnessed a fast- changing nature of the international business environment. The competition in global playground‚ therefore‚ has been becoming fiercer and fiercer. In this decisive battle‚ every company must always struggle to survive. There is no other way but developing new strategies‚ which help to make their products and brand meet the consumers’ needs. From that standpoint‚ this paper concentrates
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A Research Proposal ON “ADVERTISING ON CADBURY INDIA LTD.” Submitted to SARDAR PATEL COLLEGE OF ADMINISTRATION & MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide MR. UMESH SINGH Assistant Professor Submitted by ANAMIKA M SHETHNA SAGAR J PATEL 117550592065
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Executive Summary This report discusses all of the relevant aspects relating to the entry of Dorrien Estate wines into the Chinese market. In the course of due diligence‚ this report outlines all relevant information required for entry to a foreign market. The uncontrollable factors such as the Chinese economy‚ political climate‚ technological‚ socio-cultural and legal factors are first extrapolated showing that China is the second largest economy in the world and plays an influential role in the
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Running Head: RESEARCH PROPOSAL Research Proposal University of Phoenix BSHS/382 Research Proposal The purpose of this research proposal is to explain and answer‚ why do psychotropic medicines provide stronger results in rehabilitation than therapy alone? The hypothesis: to this equation is adding psychotropic medication to a strong therapeutic program. The result of adding medicine is the reducing of symptoms and increasing well being of the client. Psychotropic medications are any
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Contents Defining terms 2 Research topic 2 Application of research philosophies 2 Bibliography 4 Defining terms Positivism and interpretivism are epistemology research philosophies. They demonstrated the research in different ways to fit researcher’s research. Positivism advocates quantitative research data while interpretivism is qualitative. More academic saying ‚ Positivism works observable social reality rather than impressions‚ value-free in the process ‚ research product is law-like generalisation
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GREAT ZIMBABWE UNIVERSITY FACULTY OF COMMERCE RESEARCH PROPOSAL A STUDY ON THE IMPACT OF THE INDIGENISATION AND ECONOMIC EMPOWERMENT ACT 14:33 ON THE GROWTH OF COMPANIES IN MASVINGO URBAN. A RESEARCH PROPOSAL PRESENTED TO THE GREAT ZIMBABWE UNIVERSITY IN PARTIAL FULFILMENT OF THE DEGREE OF BACHELOR OF COMMERCE HONORS ACCOUNTING
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MBA THESIS PROPOSAL GUIDELINES 1. INTRODUCTION The aim of this document is to give MBA students practical guidance about their thesis proposal. In addition to some general comments‚ the actual structure that should be followed in presenting the proposal is also outlined. The research proposal can serve many useful functions. The most important is that it helps the student to think out the research project he/she is about to undertake and predict any difficulties that might arise. For those who are
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Methodology 6 3 Executive Summary 7 3.1 Marketing plan 7 3.2 Market segmentation 7 3.3 Positioning 7 3.4 Market mix 7 3.5 Product adaptation 7 3.6 Promotional mix 8 3.7 Distribution/distribution channels 8 3.8 Pricing 8 3.9 Financial statements and budgets 8 4 Mission Statement 9 5 The Marketing Plan 9 5.1 Marketing Objectives 9 5.1.1 Target Market 10 5.1.2 Positioning 12 5.1.3 Market Penetration and Coverage 12 5.1.4 Expected Sales 15 5.1.5 Profit
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