TABLE OF CONTENTS 1. MARKET PROBLEM FOR RESEARCH 2 1.1 Introduction 2 1.2 Background 2 2. SECONDARY RESEARCH 3 3. PROBLEM STATEMENT 4 4. METHODOLOGY 5 4.1 Research Method 5 4.2 Instrument Development 5 4.3 Sampling 5 4.4 Fieldwork 6 4.5 Data Analysis Method 6 5. INTERPRETATION OF FINDINGS 7 5.1 Research Objective 1: 7 5.1.1 Technological devices currently owned by tertiary students 7 5.1.2 Technological device(s) that tertiary students currently use
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TITLE OF YOUR PROJECT HERE 1. What do you think of a good research topic? What are the key elements of a good research topic? A good research topic should be of a clear objectives and purpose. It should generate question to discover and find out the underlying problem or understanding a current situation. Therefore the elements of a good research topic is feasibility‚ are the resources available? How long the research could take and can that be done with a timeline or it needs to be extended
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Biology June 13‚ 2011 E. coli Levels in the Finley River and the Possible Effects on the Recreational Users. Significance: E. coli ‚ short for Escherichia coli‚ is a class of bacteria found naturally in the intestines of humans and other land dwelling animals (6). It is part of a group of bacteria known as coliform. There are hundreds of known strains of E. coli. Most are harmless. Some however‚ such as E. coli O157:H7‚ can cause severe infection which can often cause
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Introduction Operational Definitions In short‚ psychopathy is an emotional disorder‚ which‚ if it develops into its full form‚ puts the individual at risk of repeated displays of extreme antisocial behavior. This antisocial behavior can involve reactive aggression but it is important to note that psychopathy is unique in that it is a disorder that is also associated with elevated levels of instrumental aggression. Psychopathy is a disorder in urgent need of understanding. Without understanding
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M10MKT Information Acquisition and Analysis “Research Brief and Proposal” Submit to: Alison Jack Student Name: Chenchen He ID: 3361841 Course: MA Advertising and Marketing November 2010 Marketing Research Brief and Proposal Business Scenario: Smoothie Ice -- A major frozen dessert manufacturer is planning to launch a range of individual ice creams based on the flavours of Smoothies. They want to test the appeal of the concept amongst potential consumers. They are keen to identify
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ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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Foreign Market Entry Strategy Case Analysis Brief Description of Entry Strategy Background Traditionally‚ international education has consisted of sending students from their home nation to another country. This approach allows local interaction between students in a new social setting‚ and has been heralded as increasing international cooperation‚ enhancing national security and improving economic competitiveness. Sending students abroad or hosting international students is only one of
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significant effects in the retail market. Consumers were cutting back on spending to make sure their hard earned dollars were accounted for‚ although the economy is doing much better today the effects of penny pinching can still be seen. Private labels‚ brands that are owned by retailers and are not national (Peckenpaugh‚ 2014)‚ are thriving more than ever in today’s market. A private label offers consumers the same quality for a lower price than premium brands. Research studies have shown that customers
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Positioning Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords
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BASIC RESEARCH PROPOSAL Exploring Ways to Enhance Customer Satisfaction Introduction Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction in the modern day world is the essence of every business. The importance of customer satisfaction is that it maintains client loyalty through exceptional customer service‚ which‚ in turn‚ can lead to growth in market share and profitability. Customer satisfaction
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