Beyond those factors‚ in case of personal care brand extension‚ media planning‚ brand development and brand management and public relation to communicate the brand are considered to be influential in evaluating the success of brand extension. This research work is perused to evaluate the effectiveness of brand extension strategy in personal care products in general and brand extension strategy of Dove brand of Unilever. The report will elaborate whether brand extension strategy of Dove was successful
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Market Research Proposal Proposal to Conduct Grocery Store Service Preference Research Prepared for: Clifton’s Grocery Store Prepared by: June 2009 Objectives The overall objective of this study would be to distinguish what customers want in a grocery store. Questions to be addressed include: Which of the competitors provides the best value for select goods? What are the prices of those select goods? What services would customers desire in a full service grocery
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when they are grouped according to age‚ educational attainment‚ type of services‚ length of experience‚ reasons for being a prostitute‚ place of origin‚ and religious affiliation? In answering these problems‚ the researchers used the descriptive research design to determine the significant relationship between the independent and dependent variables of the study. The analyses yielded the following results: Most of the respondents belonged to the 21-23 age bracket. Of the 30 respondents most of them
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be not more than 16 words‚ must include “South Africa” and/or other relevant countries and should not refer to the methodology (eg A case study of . . .”). Don’t start each word with a capital letter – use ordinary sentence case and only capitalise proper nouns. A research proposal submitted by SxxxxCxxxxx Student number: 1234567 Tel: 089 5555555 Student.wbs@hotmail.com Proposed Supervisor: Dr TxxxxMxxxxx Your proposal is the plan of your research. You must NOT do any actual research‚ eg interviews
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Research Brief: Project Name Just fill in the space under each heading‚ save the document‚ and away you go! The orange boxes can be deleted. You can save this document as a template and then it will be ready to be used again. Background Type your background here Business objectives Type your business objectives here Marketing objectives Type your marketing objectives here. If you have some other kind of objectives (i.e. not marketing)‚ you could change the
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1BACKGROUND OF STUDY Communication is the process of sharing ideas‚ information and messages with others. The most basic communication methods that are known to man are speech and non-verbal expressions such as facial expressions and body language. Apart from these basic methods of communication‚ there are other methods of communication. These methods began to involve and become complex (I.von Glion‚ mary Ann young and Steven L.Mc Shane; 1976:392). Effective/ Good communication usually requires a
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Retirement Plan Proposal and Communication Plan HRM/324 Retirement Plan Proposal and Communication Plan Retirement pensions provides a source of retirement income employees can draw on after they stop working‚ they have to invest for retirement while they are still on the job (Lightbulb Financial‚ 2013). To take advantage of the opportunity to accumulate tax-deferred earnings and in some cases defer taxes on their contributions as well‚ employees can participate in employer-sponsored
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INTRODUCTION This proposal is created to report some internet threats faced by Alex Travel Agency. My research will be done primarily and secondarily‚ through online research as well as collecting questionnaires from customers of the company. Alex travel agency is small business agency‚ located in the market area of Lagos state in Nigeria. Due to their size of the business‚ they mainly focus on sales of ticket. With just 10 members of staffs‚ they serve up to 500 clients. Few years back‚ Alex Travel
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Part A: Interoffice memorandum Step 1 • How large is the agency? How many branches does it have? Where are the branches located? Phoenix Advertising has approximately 250 employees. We have six branches in addition to our Charlotte‚ NC office: Salt Lake City‚ UT; Roanoke‚ VA; New York‚ NY; Denver‚ CO; Seattle‚ WA; San Francisco‚ CA. • What’s the company’s mission? How does each branch relate to that mission? Our Mission: To provide you with the highest quality marketing materials that
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immediately reveals that the word is not a simple one. It seems as though there are as many definitions of advertising as there are people who work in the industry. And it seems as though there are as many definitions as there are approaches to conduct research on the messages. First‚ there are definitions that equate advertising to sales: * “The simplest definition of advertising‚ and one that will probably meet the test of critical examination‚ is that advertising is selling in print
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