+ FACULTY OF COMMERCE DEPARTMENT OF RETAIL MANAGEMENT AN ASSESSMENT ON HOW PRODUCT BRANDING AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods
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A Research Proposal Education and Socio-economic Mobility in the Long-term Transformation of Rural India Submitted by Syed Safiulla Course: MBA-Executive Semester: Ist Subject: Research Methodology Reg.Number:1422119 Education: Expectation and Reality The increasing expectation toward education (and getting ‘qualifications’ and ‘English’ ability) is visible almost all over India‚ even among those who have not been able to access to education. New schools‚ especially so-called ‘public’
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- Purpose of Research - Do advertisement influence women purchasing decision? The purpose of this research is to understand if is the advertising does influence women to purchase a certain product. How do we get introduce to new product or new films are showing in the cinema? Advertisement! What is advertising? Advertising is a selling (mass selling) and also a type of marketing communication‚ which is a board term that refers to all the communication techniques marketers use to reach their
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Research Proposal 1. Proposed working title Global Marketing versus Domestic Marketing- a critical Evaluation. 2. Research Background/ Context This research is focused to understand how a Global company is able to adapt to different marketing situation that is existing in different countries. A company can said to be Global if it can sell its products at a reasonable price with a dependable quality in every nation it serves. The concept of Global Marketing is viewing the entire set of
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Research Proposal I. Introduction II. Validating the Organizational Vision‚ Mission‚ and Values Statements a. In business there must be continuous validation of the organizations vision‚ mission‚ and value statements. Annual reviews should be done to make sure the organizations current strategic plan is being followed and still going in the correct direction. A mission statement is meant to offer a general explanation of the essential reason behind the company and the practical role the company
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Research Proposal: Overstock.Com Organizational vision‚ mission‚ and values The mission‚ vision‚ and value statements of Overstock.com are statements set forth to achieve goals. They are important in providing customers with the best value and a superior customer experience. “Overstock.com is a technology-based retail company offering customers a wide variety of high-quality products‚ at superior value‚ and with superior customer service” ("Overstock.com"‚ 2012). The strategy of the company
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Research Proposal Development in Telecommunication Sector in Pakistan Abstract Telecom sector is growing industry in Pakistan and one of the best revenue generated industry in Pakistan. This report addresses the important issue of interconnection‚ the application and enforcement of which is widely recognized to be key to effective liberalization strategy‚ or often a key reason for failure. Now here is this more critical than in the area of rural telecommunications‚ where
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Introduction The Indian telecommunication industry is the world’s fastest growing industry with893.85million mobile phone subscribers as of December 2012. It is also the second largest telecommunication network in the world in terms of number of wireless connection after china. As fastest growing telecommunication industry in the world‚ it is projected that India will have 1159 billion mobile subscribers by 2013 which would be considered India as a highest mobile phone subscriber. Furthermore
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KNUTSFORD UNIVERSITY COLLEGE | CONSUMER BEHAVIOUR | Research Proposal | | OYENIRAN ABIOLA OLAYINKA (KBS00 178) | 11/17/2010 | | CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Prior to the liberalization of the telecommunication sector of Ghana’s economy‚ the mobile telephony sector of the economy was non-existent. The only telecommunication service available to the populace was limited fixed lines provided by the Ghana Postal and Telecommunication Corporation (GP&T)
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Research Proposal Promotion is important Promotion is important for both the organization and the customer. It facilitates the sales of products and also educates the community about the product. Evidence of advertising can be found in cultures that existed thousands of years ago‚ but advertising only became a major industry in the 20th century. Today the industry employs hundreds of thousands of people and influences the behavior and buying habits of billions of people. Advertising spending
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