MKF 9120 MARKETING RESEARCH ASSIGNMENT 3 | Marketing Research Proposal | Facebook | -Fangyin YUAN(24314609)-Han JIANG()-Jieru HE(21216819) | 1. Executive Summary In recent years‚ Facebook has seen a spike in mobile traffic. Mobile usage of its platform has grown rapidly with a massive mobile user base. Despite this large growth in mobile usage‚ Facebook still failed to generate completely satisfaction among its users with the current mobile platform. Therefore‚ Facebook would like to conduct
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CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
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strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring new customers is considerably
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for the domestic market and also registered a significant growth in exports. The report published by Cygnus research ranked Indian automobile sector to be number one on the basis of sales growth and Profit After Tax (PAT) growth during October- December 09 over October- December 08 over other 14 manufacturing sectors. The paper considers 22 factors‚ which may be important in the customer decision-making process. Two approaches viz. Grey Relational Analysis and RIDIT analysis is used to rank the
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more frequently‚ be more frequently and strongly valued and seen as unique‚ often superior approaches to the creation of criminological and criminal justice knowledge. Qualitative research‚ one of the two primary approaches to the conduct of social science research‚ is a superior means for conducting meaningful research in criminology and criminal justice. The numerous advantages of qualitative methods provide a depth of understanding of crime‚ criminals and justice system operations and processing
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MPA 603: RESEARCH METHODS AND COMPUTER APPLICATIONS RESEARCH PROPOSAL STUDENT NO: 201006692 LECTURER: DR. NORBERT MUSEKIWA DATE: 14 OCTOBER 2013 TOPIC: GENDER EQUALITY IN POILITICAL PRACTICE; A study of the evolution of female political practice in Botswana from 1966- 2009 TABLE OF CONTENTS ABSTRACT……………………………………………………………………………………………………………………….3 CHAPTER 1 i. STATEMENT OF THE PROBLEM…………………………………………………………………………………………………….3 ii. RESEARCH QUESTIONS………………………………………………………………………………
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INTRODUCTION: The earth has become a global village in this century by virtue of electronic media. People have the whole world at the palm of their hands. Radio‚ television‚ telephones and computers are now considered as comparatively old-aged things as we have laptops‚ palm tops‚ I-pads‚ tablets and Smartphone’s now through which we can access the information via Google and YouTube about that exact thing which we want to have. Besides information‚ infotainment and communication are widely used
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Does Online Social Networking Makes People More or Less Likely to Interact With People in Real Life? Sarah Joy N. Ruiz ABDC 2-2 Central Luzon State University This paper was prepared for Psychology 130‚ ABDC 3-2‚ taught by Professor Jay Santos Abstract Nowadays most people are obsessed with social networking sites and some of them are students. Some of them cannot afford to live or start their day without the social networking. The purpose of this study is to shows how social networking
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Importance of motivation for sales people in insurance business in Bangladesh Nazim Uddin Khan 1. Introduction The current research is undertaken as a research project in the M.Phil program at the Department of Marketing of Jahangirnagar University. The study is carried out to find out the importance of motivation for sales people in insurance business in Bangladesh. 2. Background of the study The market of Bangladesh is familiar with insurance business since 1971. In our country there
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No. | 1. | Executive Summary | 1 | 2. | Overview of Education Industry | 2 | | Education Funding and National Growth | 4 | 3. | Overview of Education Loan Industry | 5 | 4. | RESEARCH METHODOLOGY | 6 | | RESEARCH STATEMENT | 6 | | RESEARCH OBJECTIVE | 6 | | RESEARCH DESIGN | 7 | | SAMPLE SIZE | 7 | | SAMPLING TECHNIQUE | 7 | | TOOLS FOR DATA COLLECTION | 8 | | TOOLS FOR DATA ANALYSIS | 8 | 5. | SCOPE OF THE STUDY | 9 | 6. | LIMITATIONS OF
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