+ FACULTY OF COMMERCE DEPARTMENT OF RETAIL MANAGEMENT AN ASSESSMENT ON HOW PRODUCT BRANDING AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods
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FACTORS AFFECTING THE CONSUMER BEHAVIOUR WHILE ONLINE PURCHASING. Abstract Throughout this research proposal i am to answer the following questions‚ ‘What are my research questions and why are these important?’ and ‘How can I go about answering the research questions?’ and ‘Why use this approach?’ Answering these questions exemplary is the right way to go about this task. I also look to forward to explore the relationship of consumer personality traits and the online shopping behaviour
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Brittany Matthews 7/20/2013 Professor: Bell‚ Weslea Assignment 2: Research Proposal Should changes be made to the regulations for foods‚ served in public schools? The topic selected is should changes be made to the regulations for foods which are served in public schools. This topic is selected because of two reasons‚ first‚ education is the base of development on each level‚ whether it is on individual level‚ social level‚ economic level‚ or at national level. The second reason is
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Research Proposal: A Study of the Relationship between Organisational Citizenship Behaviours‚ Psychology Contract and Organisational Justice: Focusing on the Chinese Workers [Note: This proposal has been reproduced in anonymised from with full permission from the student. It is reproduced using single line spacing to save paper]. Name: ???? Student Number: ???? Date of submission: dd mmm yyyy Word account: 2122 excluding references Contents 1 Research Background 2 Research aim and objectives 3
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insecurity‚ there is reason to fear that we may too easily sacrifice rights and freedoms such as privacy. (Chandler‚ 2011) We are entitled to our personal privacy and it should not be invaded for purposes of national security. The purpose of this research paper is to investigate the changes in privacy laws which have affected our personal freedoms and determine whether national security is more important than personal privacy. The hypothesis for this investigation is to prove personal privacy has
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Research proposal Executive summary: The research project proposed will consist of an analytical review of fast food with particular reference to India. Some researchers blame the increased consumption of ‘big brand’ fast foods (such as McDonald’s) for expanding waistlines. Nutritional profiling in the initial study showed that the energy provided in a typical fast food meal seemed ‘appropriate’ in terms of a general daily intake but that increased meal sizes‚ poor ordering decisions and choice
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BAHRIA UNIVERSITY KARACHI CAMPUS RESEARCH METHODS AND TECHNIQUES RESEARCH PROPOSAL TO STUDY “CORRELATION BETWEEN EMPLOYEE MOTIVATION AND JOB SATISFACTION” Course Instructor: JACQUELINE ISMAT GROUP#2: By: BBA-4G TABLE OF CONTENT S.No Topics Page No. 1. Introduction 3-4 2. Literature Review – Employee Motivation 5 3. Literature Review – Job satisfaction 6 4. Problem Statement 7 5. Scope of the study 7 6. Relevance of the study 7 7. Research design 7-8 i. Purpose of the study 7 ii. Type of
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RESEARCH PROPOSAL AN INVESTIGATION INTO DIFFICULTIES IN WRITING BY STUDENTS AT HUE UNIVERSITY OF FOREIGN LANGUAGE Name: Hoàng Thị Khánh Linh Student code: 13F7511120 Group: 6 INTRODUCTION Today English is one of the most important factors in the trend of globalization. Thus‚ English as a foreign language has been taught in many countries. Most English text book are improved day by day to serve the communicating aims of learners in terms of language skills‚ language elements and other aspects
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research proposals 1. Background Since the globalization developing quickly‚ customers become prefer manufactures and suppliers who provide faster logistics and better services‚ which cause big issue for suppliers to increase their ability to meet the customers’ expectations. However‚ they need to enhance their core competence at the same time‚ in order to focus on one aspect‚ they turn to outsourcing. According to Blanchard (2010)‚ those well-known brand makers‚ product-centric companies‚ and
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Research Proposal Jamie McRobie ENG 215 Prof. Jeffrey Kersh February 17‚ 2013 The topic that I selected is‚ should minors who commit violent crimes be tried as adults? I chose this topic for many reasons but‚ two main reasons would be one because I feel that this is a big topic that people have issues with. The second reason is it is very personal to me as my brother started getting into trouble as a teenager. My thesis statement for the first paragraph would
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