SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
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Consumer Purchase Decision Ronessa Frederick Grantham University Consumer Purchase Decision Influences such as cultural‚ social‚ psychological‚ and individual are factors that determine consumer purchase decision. Marketing managers should understand how consumers make purchasing decisions because it is a big help when deciding a marketing plan. Marketers can easily collect information about how consumers make decisions through technology. Knowing
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CONSUMER PURCHASE DECISION 2 Consumer Purchase Decision There are many reasons that a consumer chooses a certain product. It may be that it is environmentally friendly‚ a great design or it might be as simple as the price of the product. As a business organization we must be able to conduct our research and decipher what is most important to our target market. The consumer buying decision process is a systematic way of looking at how a consumer makes the decision to purchase a
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World Applied Sciences Journal 24 (7): 844-849‚ 2013 ISSN 1818-4952 © IDOSI Publications‚ 2013 DOI: 10.5829/idosi.wasj.2013.24.07.1339 Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal‚ Pakistan 1 Rashid Saeed‚ 2Rab Nawaz Lodhi‚ 2Alhaj Muhammad Junaid Mukhtar‚ 2 Sarfraz Hussain‚ 3Zahid Mahmood and 4Moeed Ahmad 1 Management Sciences Department‚ COMSATS Institute of Information Technology Sahiwal‚ Pakistan 2 COMSATS Institute of Information Technology Sahiwal
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Strategy and Buying Decision Making The purchase of a refrigerator is a high involvement buying decision and it requires a lot of deliberation on the consumer’s part. There are a lot of challenges involved in such a purchase which include not getting complete information about the market‚ not being able to define the parameters on which that they should base their decision on and finding out ways to overcome the risks involved. It is an extensive problem solving procedure and a long term commitment
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“THE IMPORTANCE OF THE BRAND NAME ON CONSUMER PURCHASE DECISION” Dissertation Submitted in partial fulfillment of the requirement for Post Graduate Program in Business Management. ISB&M Logo 2006-2008 Guide By - Banasree Paul Sovan Nandi Roll No.-p/mn/c/06/043 This is to certify that the present study‚ “THE
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“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
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Research Proposal – BC2001 Is there a relationship between advertising and the effect it has on consumer’s purchasing decisions? Introduction The proposed research that will be conducted will be based on the impact advertising has with consumer’s behaviour. Advertising impacts everyone all the time and is constantly reminding consumers of their brands and the message that they are trying to portray. With the constant increase of competitive products‚ organisations have adopted many advertising
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overview of the research on impulsive purchase There are many researches have examined the impulsive purchase. Extensive research on impulsive purchase began in the early 1950s and pursued to study consumers’ purchase decision that are made after consumers enter a retailing environment (Rook 1987). The DuPont Consumer Buying Habits Studies (1948-1965) and studies sponsored by the Point-of-Purchase Advertising Institute (e.g. Patterson 1963) boosted the research of impulsive purchase during this
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C515 RTD Fruit Drinks-Case Analysis 2 Category Attractiveness Analysis Group 4 * Customer needs and behavior * 100% juiced product in bottle form * Plastic bottles-enter vending market segment? * Sugar Free (I don’t know same as diet?) * Snapple + Energy product * Powder form to add to bottled water * Low calorie option (pretty low already 100-120 calories)/low carb * Large carton option in more flavors * Market or market segment size
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