A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS AND ECONOMICS IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF ARTS (ECONOMICS) DEPARTMENT OF ECONOMICS MOI UNIVERSITY; MAIN CAMPUS‚ ELDORET-KENYA. MARCH‚ 2013 DECLARATION STUDENT I declare that this proposal is my original work and has not been presented for a degree in any other University _____________________ ______________ NYAKUNDI N RISPER DATE SUPERVISOR The research proposal
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The overseas development of Fast Fashion Retailing The case study of Topshop Research Proposal Student No.: 8391462 Name: Zhenni Qiu Research topic In the final dissertation‚ I want to do some research in the overseas development of fast fashion retailing. As Topshop‚ one of the most popular fashion brands in UK‚ but less shops overseas‚ I want to analyze the environment in China and the difference between its original and emerging markets to find its best way to develop in a foreign country
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Moisescu (2005) in a conceptual analysis of brand loyalty‚ as a core dimension of brand equity‚ found out that when the competing brands become more substitutable as the product quality increases‚ differentiation is lower‚ and consumers become increasingly price-sensitive‚ brand loyalty is the key success factor for any company. With these conditions‚ consumers are rarely loyal to a single brand. However‚ it was found that there are still some brands towards which the consumers have demonstrated intense
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Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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CONSUMER DECISION MAKING PROCESS (Individual Assignment) On 26th February 2010‚ I have bought a national car‚ Perodua Viva 1.0 for RM35‚ 400 for myself. I have spent a lot of time thinking about this product before I finally come up with a decision to purchase it. Below shows the steps that I go through before I finally make my decision to purchase this car. Generally speaking‚ I follow the 5 steps of decision making process which I have learnt from my MKT2103 Lecturer‚ Mr. Visneh Maran in
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Study On Consumption Patterns Of Soft Drinks And Fruit Juices A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters
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UNIVERSITY OF THE SOUTHERN CARIBBEAN Andrews University Extension & Affirmation Programme P.O. Box 175‚ Port of Spain‚ Trinidad. W.I. Research Proposal An Assignment Prepared in Partial Fulfillment For the Requirements of the Course MBA699:Thesis writing INSTRUCTOR: Dr. Chesney By Lorenzo Kenswil 7/14/2013 Approval_________________ Title Page Sustainable (Green) procurements as tool for assisting Staatsolie with
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RESEARCH PROPOSAL PROBLEM DEFINITION AND BACKGROUND BACKGROUND OF THE PROBLEM Kabasella opened a restaurant in Columbus‚ Ohio. He had owned same restaurant in Kinshasa‚ Zaire. It has a dance floor‚ and features Zairian/Congolese Rumba and soukous music. There are few Congolese Bands that occasionally tour to US and as a favor to their fellow countryman play at Kinshasa abroad whenever they are in the area. Mr. and Mrs. Kabasella prepare and serve a variety of African dishes. Mr. Kabasella had
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changing economy has DDS wanting to adhere to its mission to improve the quality of life for Texans with disabilities that apply for or receive Social Security disability benefits by making timely and accurate disability determinations. The aim of this research is to provide an insight into the issue of employee turnover in Disability Determination Services‚ describing how Employees satisfaction helps retain Employees. This knowledge will be used to formulate a plan to retain employees and continue to provide
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D. Purchase Decision: Buying Value Three possibilities | From whom to buy | * which depends on such considerations * Terms of sale * Past experience buying from the seller * Return policy. | | When to buy | * which can be influenced by * store atmosphere * time pressure * a sale * pleasantness of the shopping experience. | During the purchase decision stage‚ the consumer may form an intention to buy the most preferred
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