Marketing Research Methods INDIVIDUAL RESEARCH PROPOSAL Management Decision Problem of McDonald’s Arabia. ROHAN KHANNA M00429110 Executive Summary We are pleased to submit this research proposal for McDonald’s retaining their competitive position management decision problem. We have provided information‚ which we feel‚ will help illustrate what course of action should McDonald’s Arabia take to retain and expand its market share as well as improve its marketing strategies. The research would
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www.iosrjournals.org Consumer decision-making-styles for nondurable consumer goods Habib Md. Arif Khan1‚ Mirza A F M Tawhidur Rahman2‚ Sujit Kumer Deb Nath3 1 (Research Scholar‚ Institute of Business Administration‚ Jahangirnagar University‚ Bangladesh) 2 (Research Officer‚ Bangladesh Tariff Commission) 3 (Lecturer‚ Department of Business Administration‚ Prime University) Abstract: Consumer non-durable goods is one of the largest sectors in the economy of Bangladesh. Consumer goods market has experienced
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Chapter 1 Introduction 1.1 Research Background Word-of mouth communication (WOM) is the process which allows consumers to share information and opinions that direct buyers towards and away from specific products‚ brands‚ and services. Marketing research on WOM dates to the 1960’s and over time WOM definitions have evolved In the early years‚ WOM was defined as face-to-face communication about products or companies between those people who were not commercial entities ( Litwin 2009) 1.11
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SCMS-Cochin | Research Proposal | PGDM PROJECT | | Sachin Divakar | 4/27/2013 | A measure of customer satisfaction index of B2B customers of Al-Reyami Group. | TABLE OF CONTENTS 1. Title------------------------------------3 2. Abstract---------------------------------3 3. Research Question------------------------4 4. Research Rationale------------------------5 5. Literature Review------------------------5 6. Methods And Methodology--------------10 6.1 Research Design-------------------------10
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The consumer decision making process consists of six basic stages. Factors affecting the decision making process are a consumer’s demographic‚ social‚ and psychological characteristics. STIMULUS: A stimulus is a cue or drive meant to motivate a person to act. A stimulus can be any of the following: Social‚ Commercial‚ Noncommercial‚ Physical. A prospective consumer may be exposed to any or all of these types of stimuli. If a person is sufficiently stimulated‚ he or she will go on to the next step
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Capstone Research Project | Preksha Doshi Group 1 | CRP | BRAND HEALTH STUDY OF THE APPAREL RETAILER IN UAE: GAP | Contents TOPIC SELECTION 4 SCOPE OF RESEARCH 4 RESEARCH OBJECTIVES 4 SECONDARY RESEARCH 5 Industry Data 5 Apparel Industry 7 CRITICAL SUCCESS FACTORS OF THE RETAIL INDUSTRY IN THE UAE 9 PESTLE ANALYSIS OF THE UAE & THE REATAIL INDUSTRY 10 Political 10 Economic 11 Social 11 Technological 12 Legal 12 Environmental 12 GAP Inc. 13 BACKGROUND
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Introduction The Indian telecommunication industry is the world’s fastest growing industry with893.85million mobile phone subscribers as of December 2012. It is also the second largest telecommunication network in the world in terms of number of wireless connection after china. As fastest growing telecommunication industry in the world‚ it is projected that India will have 1159 billion mobile subscribers by 2013 which would be considered India as a highest mobile phone subscriber. Furthermore
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…………… 03 Review of Related Information and Literature …………… 05 Review of Related Literature …………… 08 The Research Problem …………… 10 The Research Question …………… 11 The Hypothesis …………… 11 Statement of Hypothesis …………… 12 Variables Involved …………… 12 Purpose of Research …………… 13 Research Procedure …………… 15 (A) Research Design …………… 15 (B) Data Collection Methods …………… 17 (C) Survey instruments …………… 17 Reports
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Introduction In this Research Proposal‚ the proposal is based on the dissertation topic “Setting up of a Textile Plant in India” the topic deals with the setting up of a textile plant in India. The country like India has such a good economy with a world ’s eleventh-largest by nominal GDP and third-largest by purchasing power parity (PPP). Following market-based economic reforms in 1991‚ India became one of the fastest-growing major economies; it is considered a newly industrialized country (From
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A Can of Bull? Do Energy Drinks Really Provide a Source of Energy? Objectives • Describe and categorize chemically the components of various popular “energy drinks.” • Determine the physiological role of these components in the human body. • Explain scientifically how the marketing claims for these drinks are supported (or not). • Determine under what conditions each of the “energy drinks” might be useful to the consumer. The Case After spending several years working the Sport’s Desk of the Lansing
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