considered to be influential in evaluating the success of brand extension. This research work is perused to evaluate the effectiveness of brand extension strategy in personal care products in general and brand extension strategy of Dove brand of Unilever. The report will elaborate whether brand extension strategy of Dove was successful one considering the variable mentioned above. The report is prepared based on customers’ responses collected through survey and observations of branding expert to assess
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service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the knowledge about the switching behavior of customers is basically to examine the various factors that
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What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great
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Marketing Research MARK3220 L2B: Multi-V Table of Content Session | Page | Executive Summary | 3 | Introduction | 4 | Research Design | 6 | Data Analysis | 10 | Limitations | 16 | Improvement | 17 | Conclusion | 17 | Appendix | 18 | Executive summary “Glacéau Vitaminwater”‚ the vitamin enhanced water‚ spreads globally with record-breaking sales once it was launched. Vitaminwater stepped into Hong Kong market in 2009. However‚ the sales are not that good. The research was conducted
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A REPORT ON “Study Behavior of mobile phones user in urban vis a vis rural area ” Submitted in Partial fulfillment for the award of the degree of Punjab Technical University‚ Jalandhar (2008-2010) Submitted to: Submitted by: Mr. Sarbjit Singh Sheenam (RBIM- MBA) Roll No: 81002317165
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Research Project Proposal Topic: Abortion Psychology 101 Jasmine Payne Summary of Background Research Abortion is a controversial topic that has plagued the country for decades. Even after the 7-2 Supreme Court trial (Roe vs. Wade) made it legal for women to choose to get abortions. This decision was based off the right of privacy coupled with the agreement between the woman and the state. Due to this decision abortion rights vary from state to state‚ in fact‚ about 85% of United States
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Contact iGR Amanda Louie (512) 554-‐1701 amandal@iGR-‐inc.com FOR IMMEDIATE RELEASE New iGR research shows Samsung as most preferred Android device brand among consumers Consumer surveys also show that 45 percent of Android users researched the OS prior to purchase and specifically wanted an
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Research Proposal on Obesity About one in five American kids is overweight enough to be considered obese (Parr 45). Obesity being 20% or more overweight‚ is considered a disease because it is associated with so many health problems‚ like heart disease and diabetes. Being obese as a child usually leads into being obese through adulthood. “One third of adults are obese‚ and a third of these got that way in childhood” (Parr 53). That is why it is so important to keep kids from becoming overweight
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relationship between IT and organizational structure. As organizations need to process more information under these uncertain conditions‚ IT is one possible way for organizations to increase their information processing capability. We are conducting a research in HBL bank that‚ how bank increase the number of account holders using Internet banking among its Current Account holders. IT has a dramatic effect on both people’s personal and professional lives. IT is also changing the nature of organizations
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Electronic commerce‚ commonly known as e-commerce‚ is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce‚ electronic funds transfer‚ supply chain management‚ Internet marketing‚ online transaction processing‚ electronic data interchange (EDI)‚ inventory management systems‚ and automated data collection systems. Modern electronic commerce
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