+ FACULTY OF COMMERCE DEPARTMENT OF RETAIL MANAGEMENT AN ASSESSMENT ON HOW PRODUCT BRANDING AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods
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MAKERERE UNIVERSITY BUSINESS SCHOOL NAME: GREGORY EYORU REG NO: 10/U/16094/EVE COURSE UNIT: BUSINESS RESEARCH SKILLS COURSE: BBA 2 GROUP C REMUNERATION AND MOTIVATION OF LECTURERS IN MAKERERE UNIVERSITY A PROPOSAL SUBMITTED TO MAKERERE UNIVERSITY BUSINESS SCHOOL AS PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION MARCH‚ 2012 DEDICATION This work is dedicated to my family‚ friends
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Research Proposal 1. Proposed working title Global Marketing versus Domestic Marketing- a critical Evaluation. 2. Research Background/ Context This research is focused to understand how a Global company is able to adapt to different marketing situation that is existing in different countries. A company can said to be Global if it can sell its products at a reasonable price with a dependable quality in every nation it serves. The concept of Global Marketing is viewing the entire set of
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BAHRIA UNIVERSITY KARACHI CAMPUS RESEARCH METHODS AND TECHNIQUES RESEARCH PROPOSAL TO STUDY “CORRELATION BETWEEN EMPLOYEE MOTIVATION AND JOB SATISFACTION” Course Instructor: JACQUELINE ISMAT GROUP#2: By: BBA-4G TABLE OF CONTENT S.No Topics Page No. 1. Introduction 3-4 2. Literature Review – Employee Motivation 5 3. Literature Review – Job satisfaction 6 4. Problem Statement 7 5. Scope of the study 7 6. Relevance of the study 7 7. Research design 7-8 i. Purpose of the study 7 ii. Type of
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attracted considerable research attention. The existing customer satisfaction literature is dominated by two theoretical perspectives: the service profit chain (Heskett et al‚ 1994) and SERVQUAL (Parasuranam‚ Zeithmal & Berry‚ 1985). In brief‚ the service profit 1 chain posits a positive relationship between staff satisfaction‚ service quality and
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Research Proposal Development in Telecommunication Sector in Pakistan Abstract Telecom sector is growing industry in Pakistan and one of the best revenue generated industry in Pakistan. This report addresses the important issue of interconnection‚ the application and enforcement of which is widely recognized to be key to effective liberalization strategy‚ or often a key reason for failure. Now here is this more critical than in the area of rural telecommunications‚ where
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SCIENCE INVESTIGATORY PROJECT- PROPOSAL EXTRACT ABELMOSCHUS ESCULENTUS FOR ALOPECIA ANDROGENETICA OR BALDNESS CHAPTER 1 Abstract Baldness was found as a typical problem now a day. Baldness or Alopecia Androgenetica is a hair loss condition considered an autoimmune disease‚ in which the immune system‚ which is designed to protect the body from foreign invaders such as viruses and bacteria‚ mistakenly attacks the hair follicles‚ the tiny cup-shaped structures
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Introduction The Indian telecommunication industry is the world’s fastest growing industry with893.85million mobile phone subscribers as of December 2012. It is also the second largest telecommunication network in the world in terms of number of wireless connection after china. As fastest growing telecommunication industry in the world‚ it is projected that India will have 1159 billion mobile subscribers by 2013 which would be considered India as a highest mobile phone subscriber. Furthermore
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RESEARCH PROPOSAL ON “PERFORMANCE APPRAISAL: DOES IT ADD VALUE TO ORGANISATION”? (CASE STUDY OF GHACEM) SUBMITTED BY ONWUSOANYA OBINNA SUNDAY (ZUC/BBA/HRM/0111/0095) UWAKWE IKECHUKWU (ZUC/BBA/HRM/0111/0080) JUNE 2014 TABLE OF CONTENT PAGE BACKGROUND OF THE STUDY-------------------------------------------------------------- 3 BRIEF HISTORY OF GHACEM---------------------------------------------------------------- 3 PROBLEM STATEMENT-------------------------------------------------------------------------
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could be concluded that by getting the consumers more integrated into such communities‚ they could get them more loyal even in the presence of high price-sensitivity‚ high quality and lower differentiation. Image: Hossain et al (2011) conducted a research on factors that influence customer loyalty. Findings suggest that managers should focus on carrying out such activities that would enhance the company image and also develop trust among clients. Company image and trust among clients‚ both contribute
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