Beyond those factors‚ in case of personal care brand extension‚ media planning‚ brand development and brand management and public relation to communicate the brand are considered to be influential in evaluating the success of brand extension. This research work is perused to evaluate the effectiveness of brand extension strategy in personal care products in general and brand extension strategy of Dove brand of Unilever. The report will elaborate whether brand extension strategy of Dove was successful
Premium Brand Brand equity Brand management
it has become almost a kind of “tradition” to open an article related to expatriate management by stating that the expatriate failure rates remains (very) high (Harzing‚ 1995). Expatriate failure is always a big concern of global firms‚ as the costs of failure is relatively much higher than any other management failures. Among numerous research paper of exploring the reasons why expatriate assignments fail‚ the latest research conducted by Melissa M. Freeman (2013) indicated that during the initial
Premium Big Five personality traits Trait theory
Kostas E. Sillignakis – www.sillignakis.com SAMPLE OF RESEARCH PROPOSAL: “Rural Tourism Development for the Prefecture of Lassithi in Crete.” 1.0 INTRODUCTION TO PROBLEM STATEMENT AND PURPOSE OF STUDY Over the last two decades or so‚ the whole world has experienced rapid changes and socioeconomic transformations. The socioeconomic changes affected and caused severe stress mainly to isolated‚ peripheral and rural areas of the world. However‚ the changes in economic and social culture structure of
Premium Tourism
Stage Manager One of the many intriguing and challenging jobs in the world of theatre includes stage managing. The stage manager is a key part of any production‚ making it a very complicated and stressful job. Stage managing is an art within itself‚ much like any other job. It is an art because of all the complex responsibilities and eventually finished product‚ the show itself. My chosen career is stage managing. People who chose to work in this career will be expected to “provide practical and
Premium Stagecraft Stage management Theatre
Research Title The title of this research will be "study the role of human resource management to enhance the productivity of organization" Introduction Human Resource Management (HRM) includes the process of managing employees at work to achieve organizational goals and objectives. These goals are achieved by strategic operations with the use of cultural‚ structural and personal techniques (Schuler and Jackson‚ 2007). With the change in environment and introduction of globalization‚ it
Premium Management Human resource management Productivity
PROJECT TITLE:THE OUTLOOK OF TOUCH SCREEN TABLETS (WITH A STYLUS) FOR THE POFESSIONAL WRITING FIELD PRINCIPAL INVESTIGATOR: RATIONALE FOR PROPOSED RESEARCH A. PROPOSED RESEARCH RATIONALE Within the last few years touch screen technology has come to rise as the new technology for writing and design. Businesses all over the world have steadily integrated touch screen technology into their work environments. Companies ranging in assortment from major airlines to mailing services have
Premium Personal computer Smartphone Personal digital assistant
are the key aspects of effective performance management of expatriates? Expatriates are employees who work and reside in another country which is other than their native country (Griffin and Pustay 2002).- exploring the role of spouse in expatriate failure Furthermore‚ even among the remaining expatriates who do not return prematurely‚ half are considered to be underperforming by the MNEs they work for. ( reducing expatriate failure). Therefore‚ the purpose of my essay I will explore
Premium Human resource management Performance appraisal Culture
Primary Research Choice For my primary research‚ I think that an excellent topic would be genetic engineering and its implications on the food industry as well as possible health problems in people that eat genetically engineered foods. This is a topic of increasing controversy in recent years‚ as more research is showing that genetically modified crops cause organ system failures and certain cancers in mice that are fed them over the course of generations. Many people are beginning to believe
Premium Genetic engineering Food Nutrition
EFFECTIVENESS OF PROPHYLACTIC IRON AND FOLIC ACID IN PREVENTING MATERNAL ANEMIA AMONG VEGETARIANS-A CASE CONTROL STUDY INTRODUCTION: Anemia complicating pregnancy poses a considerable danger to pregnant women and the fetal outcomes. Maternal anemia is defined as presence of less than 9gm% of hemoglobin in blood (Van Hove et. al‚ 2000). There is a significant risk of premature delivery and miscarriage in anemic women. The fetus is also at risk for low birth weight and severe anemia
Premium Hemoglobin Pregnancy Folic acid
form 1 and therefore a thorough research about the errors made especially in writing will be helpful for the teachers and schools to cater their students with all the needed lesson or skills to learn. Teaching just by following the syllabus is not really helpful as there are different levels of students to be catered in class. Hopefully‚ this research can give more insight and idea for teachers to plan their teaching in future. 2.0 SUMMMARY OF PREVIOUS RESEARCH There are not much researches
Premium Second language acquisition Language acquisition Linguistics