CHAPTER 2 CHAPTER 1 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Kenya falls among the countries regarded as third world countries whose economies are still under progress. Our worry is; when will Kenya attain full employment level as well as being free from macro-economic problems such as inflation‚ poverty‚ unemployment‚ unbalanced regional development‚ huge foreign debts‚ unpredictable foreign exchange rates‚ and alarming interest rates among other problems? As per the CBK annual report
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Education 3 4. Hair J.‚ Money A.‚ Page M.‚ and Samouel P. (2007) Research Methods for Business. England: John Wiley & Sons 5 6. Laroche‚ M.‚ Nepomuceno‚ V. M.‚ and Richard‚ O. A. (2010) ‘How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?.’ Journal of Consumer Marketing 27‚ (3) 197-210 7. McGivern‚ Y. (2006) The Practice of Market and Social Research. England: Pearson Education 8 9. Molina E. M. and Saura G. I.
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Predicting young consumers’ take up of mobile banking services Nicole Koenig-Lewis School of Business and Economics‚ Swansea University‚ Swansea‚ UK 410 Adrian Palmer School of Business and Economics‚ Swansea University‚ Swansea‚ UK and ESC Rennes School of Business‚ Rennes‚ France‚ and Alexander Moll School of Business and Economics‚ Swansea University‚ Swansea‚ UK Abstract Purpose – This paper aims to investigate the barriers for adopting mobile banking services. From a methodological
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+ FACULTY OF COMMERCE DEPARTMENT OF RETAIL MANAGEMENT AN ASSESSMENT ON HOW PRODUCT BRANDING AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods
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How to Write a Research Proposal Framework of the Research Proposal A research proposal is a written document that includes the following information: – Summary of prior literature. – Identification of research topic and research questions. – Specification of procedure to be followed to answer research questions. The purpose of your proposal is to sell your idea by showing you have thought it through very carefully and have planned a good research study. There
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research proposals 1. Background Since the globalization developing quickly‚ customers become prefer manufactures and suppliers who provide faster logistics and better services‚ which cause big issue for suppliers to increase their ability to meet the customers’ expectations. However‚ they need to enhance their core competence at the same time‚ in order to focus on one aspect‚ they turn to outsourcing. According to Blanchard (2010)‚ those well-known brand makers‚ product-centric companies‚ and
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MBA THESIS PROPOSAL GUIDELINES 1. INTRODUCTION The aim of this document is to give MBA students practical guidance about their thesis proposal. In addition to some general comments‚ the actual structure that should be followed in presenting the proposal is also outlined. The research proposal can serve many useful functions. The most important is that it helps the student to think out the research project he/she is about to undertake and predict any difficulties that might arise. For those who are
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Writing a research proposal (Social Sciences) All applications should include a 2-3 page research proposal. This proposal will either be for a topic of the applicant’s own devising‚ or a development of a topic or theme advertised on the School of GeoSciences web page. The Proposal should be no longer than 3 typed pages in Times New Roman font size 12. Please organize your proposal under the following headings‚ all of which should be used. 1. Introduction Give an introductory statement explaining
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The Research Brief | Mobile apps were originally offered for general productivity and information retrieval‚ including email‚ calendar‚ contacts‚ and stock market and weather information. However‚ public demand and the availability of developer tools drove rapid expansion into other categories‚ such as mobile games‚ factory automation‚ GPS and location-based services‚ banking‚ order-tracking‚ and ticket purchases. The explosion in number and variety of apps made discovery a challenge‚ which
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Research Proposal: It addresses a particular project: academic or scientific research. It also contains extensive literature reviews and must offer convincing support of need for the research study being proposed. Doctoral dissertations begin with research proposal; the proposal must be accepted by a panel of experts (usually professors) before the actual research can begin. In addition to providing rationale for the proposed research‚ the proposal must describe a detailed methodology for conducting
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