+ FACULTY OF COMMERCE DEPARTMENT OF RETAIL MANAGEMENT AN ASSESSMENT ON HOW PRODUCT BRANDING AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods
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A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS AND ECONOMICS IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF ARTS (ECONOMICS) DEPARTMENT OF ECONOMICS MOI UNIVERSITY; MAIN CAMPUS‚ ELDORET-KENYA. MARCH‚ 2013 DECLARATION STUDENT I declare that this proposal is my original work and has not been presented for a degree in any other University _____________________ ______________ NYAKUNDI N RISPER DATE SUPERVISOR The research proposal
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Research Proposal 1. Proposed working title Global Marketing versus Domestic Marketing- a critical Evaluation. 2. Research Background/ Context This research is focused to understand how a Global company is able to adapt to different marketing situation that is existing in different countries. A company can said to be Global if it can sell its products at a reasonable price with a dependable quality in every nation it serves. The concept of Global Marketing is viewing the entire set of
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Because of the development of new disciplinary‚ people now can research human brain and learn more about the drives (including the drives to acquire‚ bond‚ comprehend and defend) which underlie human actions. It had many researches mentioning how these drives affect employee motivation in organizations. One of them is the article “Employee Motivation: A powerful new model”‚ written by Nitin Nohria (the Richard P. Chapman Professor of Business Administration)‚ Boris Groysberg (an associate professor
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KNUTSFORD UNIVERSITY COLLEGE | CONSUMER BEHAVIOUR | Research Proposal | | OYENIRAN ABIOLA OLAYINKA (KBS00 178) | 11/17/2010 | | CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Prior to the liberalization of the telecommunication sector of Ghana’s economy‚ the mobile telephony sector of the economy was non-existent. The only telecommunication service available to the populace was limited fixed lines provided by the Ghana Postal and Telecommunication Corporation (GP&T)
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Running Head: RESEARCH PROPOSAL Research Proposal University of Phoenix BSHS/382 Research Proposal The purpose of this research proposal is to explain and answer‚ why do psychotropic medicines provide stronger results in rehabilitation than therapy alone? The hypothesis: to this equation is adding psychotropic medication to a strong therapeutic program. The result of adding medicine is the reducing of symptoms and increasing well being of the client. Psychotropic medications are any
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adolescent male victims of substance abusive‚ incarcerated fathers. A Brief Proposal by John Campbell The population of male inmates of state and federal correctional facilities is on the increase. Likewise substance abuse has consistently been linked to family dysfunction. Adolescents without supportive family structures are forced to develop role models from elsewhere. Although there has been substantial research done on the effects of incarceration and substance abuse on adolescents‚ singularly
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EMPLOYEE TURNOVER Employee turnover is sometimes the most expensive part of a business. It is the process of an employee leaving and then having to fill that spot on the workforce. The problem with turnover is that with each new person a corporation or small business hires‚ that small business or corporation is spending sometimes thousands of dollars‚ not to mention countless hours‚ be able to hire‚ train and get the employee used to working within the ranks of your business. This is time and money
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RESEARCH PROPOSAL PROBLEM DEFINITION AND BACKGROUND BACKGROUND OF THE PROBLEM Kabasella opened a restaurant in Columbus‚ Ohio. He had owned same restaurant in Kinshasa‚ Zaire. It has a dance floor‚ and features Zairian/Congolese Rumba and soukous music. There are few Congolese Bands that occasionally tour to US and as a favor to their fellow countryman play at Kinshasa abroad whenever they are in the area. Mr. and Mrs. Kabasella prepare and serve a variety of African dishes. Mr. Kabasella had
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A research proposal submitted to the Zambia College of agriculture-monze in the partial fulfillment of the diploma in general agriculture (Dip. Gen. Agric) By Buumba Boyd Bwali Effect of feeding Moringa leaf meal (Moringa oleifera) as a supplement to layers on production and quality of table eggs. LIST OF TABLES PAGE Table 1 showing the nutritive value of moringa oleifera ……………………….. Table
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