ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 5‚ September 2011‚ ISSN 2231 5780 ECO-FRIENDLY PRODUCTS AND CONSUMER PERCEPTION SUDHIR SACHDEV* *Assistant Professor‚ Manav Rachna College of Engineering‚ Sector 43‚ Aravlli Hills‚ Delhi Surajkund Road‚ Faridabad‚ Haryana -121004. ABSTRACT As resources are limited and scarce while huma n wants are unlimited‚ it is important for the marketers to utilize the resources effectively and efficiently without wastage as
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Consumer Behavior : Chapter 1 SUMMARY: The discipline of consumer research has its roots in marketing research. There are two paradigms of consumer research – qualitative and quantitative. While qualitative deals with consumer insights in a visual form or in words‚ quantitative is primarily number driven. Some researchers now use both these techniques together to get more accurate insights. The consumer research process focuses on defining the research problem‚ conducting exploratory and evaluation
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Institute of business management | DIFFERENCES IN PERCEPTION OF CUSTOMERS BELONGING TO DIFFERENT LOCALITIES REGARDING CONSUMPTION OF NUTRITIONAL SUPPLEMENTS‚ SPECIFIALLY PEDIASURE. | Methods in Business Research | | Muhammad Bilal Arif SaharAnum IqbalAhetezaz HaloFaiz Mehmood | 12/10/2012 | | Contents Acknowledgment 3 Abstract 4 Introduction 5 Statement of Problem 6 Significance of Problem/ Purpose 6 Statement of Hypothesis 6 Limitations 6 Literature Review 7
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the world’s largest bicycle manufacturer‚ bringing forth a market leader. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint venture between India’s Hero Group and Honda Motor Company‚ Japan has not only created the world’s single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s‚ Hero Honda became the first company in India to prove that it was possible to drive a
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MAJOR RESEARCH PROJECT SYNOPSIS ON “CUSTOMER PERCEPTION AND PREFERENCE TOWARDS NON-GEAR TWO-WHEELERS” ( INDORE CITY ) FOR PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MBA (FULL TIME) BATCH- 2012-2014 SUBMITTED BY: GUIDE BY: Tarun kumar Sen Prof. Anita Ahuja MBA III semester IBMR‚ IPS Academy IBMR‚ IPS
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CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM
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impressive levels of growth vis-à-vis other segments of the automobile. Among the leading manufacturers who have made them recognized on the Indian roads with the presence of their two wheelers are Bajaj Auto‚ Hero Motors‚ TVS Motors‚ Yamaha Motors‚ Honda Motors and Kinetic Motors. An important aspect that relates to all such leading manufacturers of the Indian two wheelers is that besides being the leaders in the Indian two wheeler market ‚ their product profile includes contemporary and sleek designed
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Due to the lack of education in bike safety‚ Elementary Schools in the U.S. do not provide‚ children are more likely to be involved in traffic accidents‚ have an increased risk of death‚ and the rate of people riding bikes is rapidly decreasing. Outline I. Introduction A. “The loss of 630 lives in bicycle crashes in 2009‚ just under two people every day of the year in the U.S.‚ is a terrible toll” ("Bicycle Crash Facts")‚ states the U.S. Department of Transportation
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Hero Honda Introduction: The Indian two-wheeler industry is experiencing a major shift in its shape and structure. The established players in the industry are taking a hard look at their portfolio of products and are in the process of reshuffling them to meet the expectations of customers. The beneficiary is of course the consumer‚ who has an increased array of products to choose from. The last four-five years have brought about a great change in the consumer preferences for two-wheelers
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Council for Innovative Research www.cirworld.com International Journal of Management & Information Technology Volume 1‚ No 1‚ May‚ 2012 CONSUMER’S PERCEPTION TOWARDS ONLINE SHOPPING- THE CASE OF PUNJAB Pawan Singh Rathour ABSTRACT India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users‚ indicating that more Internet
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