“POSITIONING OF BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR” SUMMER INTERNSHIP REPORT Submitted for the Partial Fulfillment of MBA Degree Of AMITY UNIVERSITY‚ UTTAR PRADESH In the FACULTY OF MANAGEMENT By AMARDEEP SINGH A0102107004 [pic] Under the supervision of Mr. Jitendra Kumar Lecturer AMITY BUSINESS SCHOOL AMITY UNIVERSITY‚ UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA 2008 ACKNOWLEDGEMENT The project
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European Journal of Marketing Emerald Article: Consumer Behaviour towards Fashion Martin Evans Article information: To cite this document: Martin Evans‚ (1989)‚"Consumer Behaviour towards Fashion"‚ European Journal of Marketing‚ Vol. 23 Iss: 7 pp. 7 - 16 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000000575 Downloaded on: 02-10-2012 Citations: This document has been cited by 23 other documents To copy this document: permissions@emeraldinsight.com This document has been
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Consumer Reports 1535 Mission Street San Francisco‚ CA 94103-2512 Dear Consumer Reports: Imagine your life without the iPhone 4S. You would have many inconveniences and troubles. You would have battery shortages on your cell phone and you would carry unnecessary weight with you. My name is Matthew Wong. I believe that the iPhone 4s is better than the Samsung Galaxy S II. If you’re new to the “smartphone” world‚ you may not know which smartphone to choose. Is it Apple’s iPhone 4s‚ which seems
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Sandip Anand whom we always looked up to‚ when faced with any difficulty and have disturbed him at all times and hours. We would also like to thank our seniors and classmates who provided us with references required for collection of data. No research would be successful‚ without the active involvement of the respondents and we take this opportunity to thank our various respondents for having patiently filled our response sheet. EXECUTIVE SUMMARY BACKGROUND The first automobile was steam
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CHAPTER 1: INTORDUCTION 1.1 BACKGROUND OF THE STUDY: Retail store is the place where the customers take a decision on the purchase of the products offered by the retailer. The store also influences the perception that customers forms in their minds about the store‚ the products‚ services and staff. . Managing store operations for a small retail business of any size or complexity from the neighbourhood grocer to the national retail chain is a challenging task .It requires integration among
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CHAPTER 1 PROBLEM DEFINITION 1.1 BACKGROUD TO THE PROBLEM For our research‚ we found that SME product can’t compete with global or multinational product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL
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Study of consumer perceptions towards discount offers Abstract This research study examined consumers ’ perceptions of products they purchased under discount offers‚ and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers ’ observations of the effectiveness of consumer discount programs‚ and consumers ’ opinions regarding the products. The findings of this exploratory research were used to develop hypotheses
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I. Company background Honda Motor Co.‚ Ltd. is a Japanese public multinational corporation‚ primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world’s largest motorcycle manufacturer since 1959 as well as the world’s largest manufacturer of internal combustion engines measured by volume‚ producing more than 14 million internal combustion engines each year. In 2001‚ Honda became the second-largest Japanese automobile manufacturer and the eighth-largest automobile
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Introduction/Overview Honda Motor Company Ltd.‚ very few people in modern society are unfamiliar with the name. Today‚ Honda has given society everything from cars‚ trucks‚ generators and motorcycles. But of all these‚ it is the motorcycle that built the framework for Honda’s success and boosted the small Japanese manufacturer into a global phenomenon. Honda is a Japanese based company which is well known for its cars and motorcycles. It is the 2nd largest automaker in Japan and the 5th largest
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International Journal of Techno-Management Research‚ Vol. 01‚ Issue 02‚ September 2013 ISSN: 2321-3744 Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references
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