The Low Cost Airline: AirAsia A study of opportunities‚ challenges and critical success factors LGT 3007 Air Transport Logistics Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States‚ where it was pioneered in the 1970s by Southwest Airlines‚ the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional
Premium Airline Low-cost carrier Southwest Airlines
An individual nurses’ scope of practice can be influenced by education‚ experience‚ and population served. It is important that nurses make decisions regarding their scope of practice‚ to which they are professionally and legally responsible. (AZBN‚ 2013). When determining whether a new procedure falls within the RN’s scope of practice‚ it is important to research their State Board of Nursing‚ the American Nurses Association‚ and other organizations. The Arizona State Board of Nursing has a
Premium Nursing Nurse Health care
Scope Case Report From: Gwen Hearst To: Management cc: VP of Product Development VP of Sales VP of Market Research VP of Finance VP of Advertising Subject: Scope Marketing Strategy Date: 1/5/1991 The current strategic efforts for the Scope brand are successful‚ but a competitive threat has brought about concerns as to whether Scope can continue to be profitable in the marketplace. An emerging segment
Premium Marketing Brand Brand management
Early Ed Spring12 and 13 High Scope cont. High/Scope (Cognitively Oriented) Theory: The High Scope early childhood education approach‚ used in preschools‚ kindergarten‚ and childcare‚ or in elementary school settings. The High Scope approach is a branch off of the Cognitively Oriented Curriculum‚ which was developed under the leadership of David Weikart at the High Scope Foundation in Ypsilanti‚ Michigan in the early 1960’s (Essa‚ 2007). The philosophy behind High Scope is based on child development
Premium Childhood Developmental psychology Child development
Procter & Gamble— Scope 44 CASE 26 A s Gwen Hearst looked at the year-end report‚ she was pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter & Gamble’s
Premium Dental plaque Brand management Brand
Defining Applied Linguistics and its scope Applied linguistics it seems to be a not very easy concept to define‚ because many people would think different things when it comes to applied linguistics. Indeed‚ for many years those who carry out applied linguistics seem do not agree upon a universal definition. However‚ what it is true for all of them is the fact that there is a gap that needs to be filled in terms of defining applied linguistics. The definition of the problem is probably due to
Premium Linguistics Applied linguistics
Q). Explain the scope of public administration. While reviewing the scope of public administration we come across 2 views: a) Broader view and b) Narrower view A. Broader view : in its broader view the study of public administration is conceptualized to include the areas and activities of all the three branches of government ie legislative‚ executive and judiciary. It refers to all the activities undertaken for the implementation of all public policies‚ civil as well as military. Acceptance
Premium Management Separation of powers
Discuss the nature‚ scope‚ branches and importance of Political Science II. Topic: Nature‚ scope‚ branches and importance of Political Science III. Source: IV. Ideas: Scope of political science Scope of political science is to study the past things that happened and use it correct the present and determine what the future will say about. From the various definitions‚ it is clear that the main point of discussion in the subject is state. The scope can be discussed under
Premium Political philosophy Political science Politics
Chapter 1 Scope of strategic marketing Marketing is a philosophy that leads to the process by which organizations‚ groups and individuals obtain what they need and want by identifying value‚ providing it‚ communicating it and delivering it to others. The core concepts of marketing are customers’ needs‚ wants and values; products‚ exchange‚ communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by the organization
Premium Marketing
knowledge‚ education level‚ scope of practice and professional attributes. Psychiatric nurse specialist is also one of the demanding and rewarding areas in the healthcare system. “Psychiatric nursing emphasis on promoting mental health through the assessment‚ diagnosis and treatment of human responses to mental health problem and psychiatric disorder”(Nursing and Midwifery in Western Australia‚ 2012).This essay will discuss about the professional attributes and scope
Premium Nursing Florence Nightingale Nurse