Business Research Appie Case January 13‚ 2011 Appie is a retail chain that owns four supermarkets in Tilburg. These include two conventional supermarkets (the Appie stores)‚ a convenience supermarket (Appie-To-Go) and a hypermarket (Appie-XL). Recently‚ the manager responsible for the Tilburg Appie supermarkets hired a market research agency to learn more about his customers. This agency held in total 110 surveys with Appie customers in Tilburg. These interviews were held outside the Appie
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ABC Institute of Research has sensitive information that needs to be protected from its rivals. The Institute has collaborated with XYZ Inc. to research genetics. The information must be kept top secret at any cost. At ABC Institute‚ the researchers are unsure about the type of key (asymmetric or symmetric) to use. Please formulate a possible solution‚ and describe the advantages and disadvantages of any solution employed. The best type of key to use in this situation would be public-key cryptography
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This case study included information on a sample of fifty credit card accounts. This information‚ table one‚ included household size‚ annual income‚ and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56‚ analyzing the graph there is a correlation of household size to amount charged‚ but there is a range per
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Leadership Studies Interview I recently had the honor of interviewing someone in our community who has had more than thirty years of leadership experience in our community. The interview ended up taking much longer than I expected because I was so influenced by what he had to say‚ I did not want to miss anything. Mr. Kevin Henderson started his career as a cook back in the 60’s for the Jolly Ox (Steak & Ale) restaurant. His leadership abilities were quickly realized‚ and he was promoted to Store
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Introduction Case Study Case study research is an investigation of a “bounded system” or a case or multiple cases over time through detailed‚ in-depth data collection involving multiple sources of information (e.g.‚ observations‚ audio-visual materials‚ reports‚ etc.) (Creswell‚ 1998). During data collection‚ Yin (1989) recommended six types of data collection for case studies: 1) documentation; 2) archival records; 3) interviews; 4) direct observations; 5) participant observations; and 6) physical
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CARIBBEAN STUDIES Stages/Steps in the Research Process 1. Identifying a problem In identifying a research problem‚ one should keep in mind the following: - Is it important to Caribbean Development and can I justify it as a significant piece of research? - Can I obtain information on it easily or with minimum inconvenience? - Will I be able to research this issue in an ethical way? - Can this problem be studied empirically – Can I collect information “in the field” about it? - Is
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3.2. Research Design/ Strategy The strategy was included desk research to come up research problem‚ objectives and research questions‚ field work for data collection‚ data entry‚ processing and compilation of the quantitative data and for the qualitative the collected from the focus group discussions‚ interviews and observations was processed into transcripts‚ analysis of results‚ discussion of the research findings and finally conclusion and recommendations. The questionnaires and checklist developed
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Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery ’s sales were now almost 75 percent of Baskin-Robbins
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Abstract The authors (Chiu‚ Anderson‚ & Burkhammer‚ 2005) of the article present all the essential components of the research study. There will be a decrease in temperature in the newborn if having difficulties breastfeeding while having skin-to-skin contact with the mother. That was the inferred hypothesis. The method used to gather the information was a pretest-test-posttest study design and the sample consisted of 48 full-term infants. The key findings showed most infants reached and maintained
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At one time‚ Scripto‚ Inc.‚ utilized the services of Audits and Surveys‚ a national marketing research firm‚ but‚ owing to budgetary restraints‚ Scripto eliminated marketing research and channeled its financial resources in other directions. As a result‚ the company had little of the data it required for important marketing decisions. For example‚ the company experienced great difficulty in securing comparative data for sales of its products and competitive products in retails outlets.
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