| Critically discuss the importance of resource-based sources of competitive advantage in one of the industries studied on this module. You should discuss a range of companies. ‘Competitive advantage’ is when a firm sustains profits that exceed the average for its industry. The goal of much of business strategy is to achieve a sustainable competitive advantage. Porter identified two basic types of competitive advantage; cost and differentiation. These two advantages are known as ‘positional
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Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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Resource Based View Resource based view focuses on the resources and capabilities possessed by the firm to analyze the profitability and value (Wernerfelt‚ 1984‚ Barney‚ 1986‚ Makhija‚ 2003). Unlike to traditional strategic view‚ which considers the firm in terms of competitive environment‚ resource based view offers the assumption that how to out perform competitors based upon firm-specific resources and capabilities (Das and Teng‚ 2000). Wernerfelt (1984) gave the definition of resource as tangible
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customerawareness about their brand. 2.1 Company Background AirAsia is one of the businesses that have successfully adopted cost leadershipthrough operational effectiveness and efficiency. The cost advantages haveenabled AirAsia to become the Asia¶s leading low fare airline. Established on 12December 2001‚ AirAsia has been such a big phenomenon in airline industryespecially in Asia. By using a simple but strong slogan ³Now Everyone Can Fly´‚ AirAsia has successfully positioned itself in customers¶ mind
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Zara is relying on for their prosperity. Further‚ RBV is isolated into three main classes: Physical‚ Human and Organizational Resources. Keeping in mind the end goal to be significant‚ every resource must be either: (1) uncommon‚ (2) difficult to emulate‚ (3) not effectively substitutable. The following are the examination of Zara using the RBV: Organizational Resources a. Business sector arranged Strategy: Just like what the old saying says‚ the client is the king. In the industry with high
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Why Collabration Take Place Between Mas and Airasia MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries‚ specifically in airline business are attempting to improve their services to draw new passengers and travellers
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PRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts
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Lectures and Tutorials Course No Cours Title Course Planner MGT207 HUMAN RESOURCE MANAGEMENT 13460 :: Tej Bir Kaur Text Book: Other Specific Book: Lectures Tutorial Practical Credits 4 1 0 1 Dessler‚ G. Varkkey (2009)‚ 11th edition‚ Human Resource Management‚ Pearson Education 2 Ivancevich‚ J.M. Human Resource Management‚ Tata Mcgraw Hill 3 Rao‚ P.S (2008) Essentials Of Human Resource Management and Industrial Relation‚ Text and Cases‚ Himalaya Publishers. 4 Jyothi
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INTRODUCTION * AirAsia Berhad is part of the AirAsia Group‚ a world-famous low cost airline that operates extensive networks both domestically and internationally. * Since pioneering the low-cost carrier (“LCC”) model in ASEAN in 2001‚ it has grown from a domestic airline to the leading airline in Malaysia serving more than 55 destinations from its five hubs in Malaysia. Along with its affiliates (Thai AirAsia‚ Indonesia AirAsia‚ Philippines’ AirAsia and AirAsia Japan)‚ AirAsia Group is the largest
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Alex Law Com 250 26 April 2012 Speeches and Rhetoric: A Political Perspective What exactly is rhetoric? How do we see it used in politics today? Rhetoric‚ as defined by Aristotle‚ is “an ability‚ in each particular case‚ to see the available means of persuasion.” (Griffin‚ p. 276). It is almost certain that we each use some form of rhetoric from day to day‚ sprinkled throughout casual conversations as we attempt to persuade each other of some not-so-important beliefs or ideas. Rhetoric‚
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