Strategic management: it is the continuous of planning‚ monitoring‚ analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources) 1.1 Company Profile AirAsia airline was established with the dream of making flying possible for everyone. Since 2001‚ AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey
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AirAsia Case Executive Summary SMO 441 Submitted: March 8‚ 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002‚
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1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze
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Assignment The purpose of this abstract is to summarize and evaluate the paper „Is the resource-based “view” a useful perspective for strategic management research “ written by RICHARD L. PRIEM and JOHN E. BUTLER. I. Summarization The authors try to clarify the fundamental theoretical statements of the resource based view (RBV) and specify its fundamental contributions to knowledge. PRIEM and BUTLER try to answer two basic questions: 1. Is the foundational and unembellished RBV actually a
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This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’
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the emergence of a growing body of work collectively labelled the resource and capability-based view of the firm (RBV). In reality‚ Resource Competence View (RCV) first adopted an “economic” orientation. Pioneer studies (Wernerfelt‚ 1984) ‚ Barney‚ 1986‚ 1991‚ Dierickx and Cool‚ 1989‚ Peteraf‚ 1993) focused on the type of resources and competencies that could offer to its owner a sustainable competitive advantage. Therefore‚ resources and competencies approach first appeared as a theory of competitive
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Master: Business Administration Specialization: Human Resource Management Resource Based View: A short review of its main strengths and weaknesses Short introduction‚ definition and characteristics The Resource Based View (RBV) is a useful business management tool that‚ in recent years‚ has been attracting the attention of a growing number of researchers. The popularity of this influential contemporary theory comes primarily from the fact that it combines both strategic and organizational
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Review on Resource-based View in Strategic Management Theories In field of Strategic Management‚ Resource based view theories (RBV)‚ is a business management tool used to determine that strategic resources available to a company. It stems from the principle that the source of the firms competitive advantage lies in their internal resources‚ as opposed to their positioning in the external environment. (Barney‚ 1995). In other word‚ RBV of the firm predicts that certain types of resources owned and
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Introduction The resource-based view (RBV) is a business management tool used to determine the strategic resources available to a company. The fundamental principle of the RBV is that the basis for a competitive advantage of a firm lies primarily in the application of the bundle of valuable resources at the firm ’s disposal. To transform a short-run competitive advantage into a sustained competitive advantage requires that these resources are heterogeneous in nature and not perfectly mobile. Resource-based
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A resource based economy is a holistic socio-economic system in which all goods are available without the use of money and its derivitives. All resources become the common heritage of all of the inhabitants. It would utilize existing resources to enhance the lives of the total population by producing all necessities of life and providing a high standard of living for all. It uses technology to overcome scarce resources by applying clean sources of energy‚ cybernation‚ designing energy-efficient
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