explore how information systems helps organisations to make decisions at different levels to achieve set objectives and strategic advantages over competitors .The team carried out research and debate on various companies‚ and agreed to focus on British Airways. Through literature we found out‚ that BA is amongst the busiest premium international airlines worldwide‚ BA operates mainly from Heathrow‚ London city and Gatwick airports and flies over 35million people to more than 300 cities and freights an average
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Jet Blue Airways; Managing Growth 1. Jet Blue´s Business- level strategy; value and cost drivers Jet Blue uses to create and maintain ist competitive position Founded by the discount airline veteran David Neeleman in 2000‚ JetBlue Airways has quickly become one of the largest discount airlines in the United States. Starting primarily by serving the East Coast‚ the airline has since expanded throughout the country and entered the international market. The reasons for its early success are
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and differences between the resourced based view of strategy and the industrial organisation (I/O) based view of strategy The similarities and differences between the two views of strategy‚ resource-based view (RBV) and industrial organization (I/O) view will be critically discussed. According to Hanson‚ et al. (2011)‚ the RBV model specifies a firm’s strategy internally to earn above-average returns based on its unique resources and capabilities. Resources such as capital equipments‚ individuals’
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the human resource strategies‚ policies‚ and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies‚ which up to that time had never been implemented by any other startup airline organization. Along with the strategies‚ policies‚ and practices‚ there were five core values that were also established. These values provided an overarching vision for JetBlue Airways in order
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in the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider‚ providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low‚ and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states‚ including Mexico‚ Puerto Rico‚ and the Caribbean. Up until 2007‚ when David Barger took over‚ Neeleman made Jet Blue prosperous
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tremendously as people are afraid to fly even 7 years later • Security- Due to the attacks of September 11th airlines have had to increase security which is absorbed by the airline • Price of fuel- Along with the price of unleaded gasoline‚ the price of jet fuel has also sky rocketed I believe that JetBlue is one of the few airlines that have continued to earn a profit while maintaining/increasing its customer following. The company is doing everything that it needs to do to stick to its mission of
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just outside with Jensen by my side. The thunder storm roars above us as it prepares to rain down upon us again‚ but that’s not what baffles me. There’s an extremely high pitch zipping sound in the air and it’s nothing like I’ve ever heard before. Jet carriers are the source of the strange sound as they zoom at impossible speeds above us. The carriers are a streak of black on the city and what I can make out; they’re nothing like the carriers I’m used to. Normal carriers begin to land on the roofs
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Institutional Based View Introduction Strategy has come to play a significant role in international business (IB) in recent times. This is predicated on the fact of complexities associated with globalisation. The interplay of various factors of production in an environment could have been sufficient for MNEs in taking investment decisions. However‚ experience has shown otherwise. In this light‚ strategising in the international business arena has been dominated by industry and resource based views‚ somewhat
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its ability to incorporate attractive features at a lower cost than its rivals. This report also investigates the significant factors driving change in the airline industry‚ and while it may seem unattractive‚ JetBlue has the capabilities and resources to continue its growth and profitability. The recommendations for JetBlue’s management is to continue with its best-cost strategy through identifying cost minimising opportunities within its value chain‚ while at the same time investing aggressively
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British Airways PLC Flying an extensive route network of more than 300 different destinations in more than 70 countries‚ with nearly 250 aircrafts in service‚ British Airways is today the largest airline in the UK and the leader in terms of transatlantic flights globally. They are a group mainly based in Heathrow Airport‚ London Gatwick and Manchester‚ where they operate international & domestic scheduled air services for carriage of passengers‚ freight & mail. In addition‚ British Airways is part
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