Resource-Based View IO vs. RBV Business Level Strategy How do we compete in a specific business arena? Four objectives of business-level strategy Generate sustainable competitive advantages Develop and nurture (potentially) valuable capabilities Respond to environmental changes Approval of functional level strategies Business-Level Strategy The primary objective of business-level strategy is to create “sources of sustainable competitive advantage”. What is sustainable competitive advantage
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MANAGEMENT AND LAW School of Management MSc Programmes Module Leader: Dr. Laura A. Costanzo Academic Year: 2010-2011 |Industry |European Airline Industry | |Company |Virgin Atlantic Airways | STRATEGY MODULE COURSEWORK |Student URN |MSc Programme |Surname & First Name | |6098320 |Management Information
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fully understand and impossible for them to fully control’ (The Times‚ n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd‚ 2011). By looking at the PEST forces of Virgin’s external environment‚ the aim is to see how these influence the airline and how Virgin can use this information to their advantage. Two main political factors in Virgin’s
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Introduction The Virgin Group is one of the UK’s largest private companies. Virgin’s highest-profile business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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With regard to the place‚ the Virgin Atlantic has the bases in Gatwick‚ Heathrow and Manchester Airports. The company distributes its products online‚ through its owned website and those of tour operators and travel agents. Tickets can be also booked via phone. The Virgin Atlantic sells tickets across the following regions: U.S.A.‚ Middle East‚ Caribbean and Canada. There are different types of promotions they use: posters‚ websites‚ social media‚ youtube‚ TV adverts‚ newspapers‚ travel agents
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Problem statement The main challenge facing Virgin Atlantic Airlines is identifying and executing a strategy that will help it become a more profitable and established airline in the industry going forward. Virgin had an income loss of 14.5 M pounds in 1991-92‚ and a small profit of 0.4 M pounds in 1992-93(Exhibit 2). In contrast‚ British Airways had $297.7 M profit which is 3.19% of its total sales in 1992 (Exhibit 10). VAA has been pursuing a marketing strategy to serve all classes of passengers
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RESOURCE-BASED-VIEW OF A FIRM LITERATURE REVIEW 3 Introduction- What is the Resource-Based-View of a Firm? 3 Resource-Based-View -Background 3 Resources & Capabilities of a Firm 4 Firm Resources & Sustainable Competitive Advantage 5 Value 5 Rareness 6 Inimitability- Is it hard to copy? 6 Non- Substitutability 7 Durability 7 Imperfect Mobility 8 Appropriability- Who captures the value the resource creates? 8 Competitive Superiority 9 The RBV of a Firm’s Ability to Innovate 10 Conclusion
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Procurement is An Integral Part of Resource- Based View of An Organization Phuong Duong University College Dublin (12251697) 4112 words ABSTRACT Procurement has become an increasingly widespread practice among organizations and is today of strategic importance that attract
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on plagiarism. | Brunel Business School MSc in Corporate Brand Management Academic Year 2010-2011 Resource-Based View of Brands 0839648 A Dissertation submitted in partial fulfilment of the requirement for the degree of Master of Science Brunel University Brunel Business School Uxbridge‚ Middlesex UB8 3PH United Kingdom
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