Conceptual Framework in Tourism Industry Context in Taiwan: Resource Based View Chih-Wen Wu ‚ National Chung Hsing University‚ Taiwan Abstract: The purpose of this research was to develop and test a conceptual framework for sustainable development in tourism industry context to address the integration of social‚ economic‚ and ecological elements of sustainable development and the contextual nature of sustainable development. Resource-based view theory was used to model the driving force‚ state and response
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Individual report (20%): What are the strategic choices for Ryanair? a) The choice of business positioning relative to competitors. b) The choice of strategic directions to pursue. c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus. -The business report should be précised. - Length is 2‚000 words (1‚800 to 2‚200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report.
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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Provider) Chosen: Ryanair Word Count: 3327 Words (not including Cover Page and Bibliography) [pic] Ryanair is an Irish low fares airline (or LCC – Low Cost Carrier) that was founded by Dr. Tony Ryan in 1985 to compete in the Ireland/U.K. travel market. The firm has gone from strength to strength‚ particularly under the leadership of C.E.O Michael O’Leary (since 1994) and is now the second largest airline in Europe in terms of passenger numbers. The airline’s business model is based on the model
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very relevant in the airline industry which has been and still is under political influence. This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European airlines are not permitted to operate intra-US flights and are not allowed to purchase a controlling
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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Analysis 7 5.0 External Environmental Evaluation 7 6.0 Internal Environmental Evaluation 8 6.1 Resources 9 6.2 Resources and Capabilities 9 6.3 SWOT Analysis 9 7.0 Conclusion 10 8.0 References 11 9.0 Appendix............................................................................................................................12 1.0 Introduction Ryanair is a one of leading low fare airline with 41 bases and 1100 routes across 26 countries which connect 153 destinations
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Ryanair Ryanair is one of the largest and still fastest growing low-fares airline companies in Europe. Led by CEO Michael O’Leary‚ a diverse board of directors‚ and an experienced top management‚ Ryanair has been very successful following a cost leadership strategy‚ partially achieved by a “no-frills” service strategy. External influences such as the European economic crisis‚ aviation deregulation‚ and rising oil prices have created opportunities or threats to Ryanair‚ and internal weaknesses such
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The Low Fares Airline---Ryanair By Kuan Li Introduction: Chief executive Michael O ’Leary blamed weaker exchange rates‚ greater competition and the continued impact of austerity measures in Europe for decline. However‚ sources at other airlines queried Ryanair ’s statement‚ saying they had yet to see similar signs (Thomas‚ 2013).In other words‚ that means the environmental impact of Ryanair is less than other airlines. At the same time also can know that Ryanair has strong actual strength. The
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OVERVIEW Effective human resource management is undoubtedly critical to the success of virtually all firms. Thus its importance is huge in the study of business strategy; which is the system of the firm’s important choices that are critical to the firm’s survival and relative success (Boxall and Purcell 2003). Getting more specific‚ strategic human resource management as a field of study is concerned with the strategic choices associated with the use of labour in firms and with explaining why
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