BACKGROUND ANALYSIS In 1986‚ upstart airline Ryanair proposed to expand its business to the London-Dublin route‚ in direct competition with British Airways (BA) and Aer Lingus (AL). While BA focused primarily on business passengers‚ and was profitable on the London-Dublin route relying on travel agents being responsible for 83% of its scheduled revenues‚ AL was loosing money and was in business primarily due to Irish government support. However‚ international routes accounted for 2/3rd
Premium Aer Lingus Ryanair
Recommendations (one page) Ryanair has been one of the Britain’s best low cost airlines for around 25 years since being established in 1985 by the Ryan family. Ryanair have always aimed to show their customers their statistics and monthly reports; “Ryanair believe that any worthwhile passenger service commitment must involve a commitment on both pricing and punctuality‚ that ’s why Ryanair is committed to publishing Customer Service Statistics each month and these confirm that Ryanair is No. 1 for Customer
Premium Airline Low-cost carrier Boeing 737
Executive Summary This paper seeks to explore the marketing techniques utilised by the low cost airline‚ Ryanair. Specific analysis of its target market will identify that whilst its cost leadership strategy is hugely successful in its appeal to the mass market‚ closer analysis of the increasing ‘budget business traveller’ segment reveal opportunities for further industry growth poignantly amidst the current economic climate. Analysis of Ryanair’s market position as ‘Europe’s largest airline
Premium Marketing Strategic management
Dogfight over Europe: Ryanair What is your assessment of Ryanair’s launch strategy? Ryanair’s strategy to launch airline with single fare no restriction ticket at price less than half of other players would certainly get it the market share quickly. However‚ the success of this strategy would require Ryanair to manage the expenses and keep costs low. Ryanair has decided to offer full service (meals and amenities) while offering lower price. This would definitely put strain on the costs
Premium Aer Lingus Marketing Ryanair
Ryanair was the first budget airline in Europe‚ modeled after the successful U.S. low cost carrier‚ Southwest Airlines. Ryanair is one of the oldest and most successful low-cost airlines in Europe‚ the third largest airline in Europe in terms of number of passenger and the largest in the world in terms of international passengers’ numbers. For this article‚ I had provided the 4 Ps‚ which is Product‚ Price‚ Place‚ and Promotion for Ryanair. PRODUCT Ryanair was a brand for the budget airline
Premium Low-cost carrier Airline Southwest Airlines
Threat of Entry Ryanair benefiting from large economies of scale and have massively reduced long run average costs. They have struck deals with Boeing and Airbus for reduced prices (1/3rd of listed price) on 737 aircraft in bulk buying therefore new entrants to the market will not get these reduced prices as they do not hold a similar relationship and they will not be able to order in bulk. Ryanair have struck deals with many local airports over flight paths and air-time‚ Ryanair therefore aren’t
Premium Airline Low-cost carrier Southwest Airlines
Brief introduction to airservice Ryanair Ryanair Holdings was incorporated in 1996 as a holding company for Ryanair Limited. The latter operates an ultra-low cost‚ scheduled-passenger airline serving short-haul‚ point-to-point routes between Ireland‚ the U.K.‚ Continental Europe‚ and Morocco. Incorporated in 1984‚ Ryanair Limited began to introduce a lowfares operating model under a new management team in the early 1990s. See ―Item 5. Operating and Financial Review and Prospect - History
Premium International Civil Aviation Organization Republic of Ireland Fiscal year
I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe‚ namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies’ portfolio‚ future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion‚ there is a recommendation whether to invest on easyJet and/or Ryanair’s shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the completed financial analysis
Premium Financial ratios Financial ratio Balance sheet
Porter’s 5 Forces Before the idea of Ryanair or indeed any low cost carrier was even devised the European airways industry was‚ as already illustrated‚ highly regulated. Therefore post 1992 and deregulation‚ great changes came about. By identifying with Porter’s “five forces‚” one is able to ascertain what this meant for Ryanair within the European air transport market. These five factors are threat of entry‚ competitive rivalry‚ bargaining power of suppliers‚ bargaining power of buyers and the
Premium Airline Low-cost carrier Southwest Airlines
MMN220511 Shaishav Kharwar (Mat No: 200813679) Course work 1 Resit Report on RYANAIR Module Leader Dr.Colin Combe Introduction The company chosen in this report is Ryanair in the airline industry. Ryanair is a low cost budget airline travelling across 1600 routes from 57 bases connecting 180 destinations in 29 different countries (Ryanair.com). Ryanair first started its operations in 1985 between Ireland and London. The first year it commuted around 5000 customers
Premium Low-cost carrier Airline Southwest Airlines