Research Methodology Research Topic: “Digital Marketing” Presented by: Maie Mesbah Introduction Internet‚ technology and mobile has changed our world * To reach an audience of 50m took: Radio 50 years TV 30 years Internet 4 years iPod 3 years Twitter 2 years * We’re now always on‚ better connected‚ informed! * We’re now used to FREE and OPEN * Users assist in both rise and fall of mass reach in short * Timeframe‚ Power to the people. We’ve become
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SOCIAL MEDIA CREATES VALUABLE ASSET TO STARBUCKS & HARLEY-DAVISON BRANDS (DIGITAL MARKETING RESEARCH PAPER) PRINCIPLES OF INTERNET MARKETING (IMC489) March 19‚ 2012 Social Media Creates Valuable Asset to Starbucks and Harley-Davison Brands According to a quote by Sarah Morning‚ OgilvyAction’s planner‚ “With the creation of Web 2.0‚ we are seeing the emergence of a new type of digital consumer‚ who is no longer simply a passive ‘site-seer’ on a fixed consumer
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A well designed HRD programme should have the following sub-systems: Performance Appraisal: Performance appraisal is the process of determining how well a worker is performing his job. It provides a mechanism for identification of qualities and deficiencies observed in an employee in relation to his job performance. The object of appraisal is to determine the present state of efficiency of a worker in order to establish the actual need for training. The process of performance appraisal consists
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Introduction: digital Bangladesh is a new world‚ a new concept‚ a new dream. Bangladesh is now resounding with the aim of achieving digital Bangladesh. Our present prime minister‚ Sheikh Hasina‚ in their election manifesto of 2008 declared to build up Bangladesh as a digital one by 2021. Since then this concept has become almost a lip-word with the people of Bangladesh. Meaning of digital Bangladesh: our life today is governed by the offshoots of science. Science has ushered in new era in the history
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“THE DIGITAL DIVIDE” Interaction between people and technology‚ most especially the COMPUTER‚ has greatly increased as we begin to enter on the twenty-first century. People’s ability to access computers and INTERNET has become very important to completely familiarize their selves in the economic‚ political‚ and social aspects of the world. Unfortunately‚ not everyone has access to this technology. The idea of the “digital divide” refers to the expanding gap between the needy members of society;
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In simplistic terms‚ digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed‚ how often and for how long‚ sales conversions‚ what content works and doesn’t work‚
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EC51-DIGITAL COMMUNICATION UNIT-1 DIGITAL COMMUNICATION SYSTEM 1. What are the advantages of digital transmission? The advantage of digital transmission over analog transmission is noise immunity. Digital pulses are less susceptible than analog signals to variations caused by noise. Digital signals are better suited to processing and multiplexing than analog signals. Digital transmission systems are more noise resistant than the analog transmission systems. Digital systems are better suited to evaluate
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Frontline published a video titled "Digital Nation" that looked into the world if technology. The video was published in 2010‚ a time where generation X was diving deeper and deeper into online interaction and digital media. Various arguments‚ facts‚ and opinions were shared between professors‚ professionals‚ and other interviewees. I took the time to analyze and elaborate upon my four favorite segments. The following will highlight my opinions toward some of the Digital Nation video segments. My most
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In today’s digital age‚ the family members are more likely communicate with the outside world through their personal devices than with one another. Moreover‚ a child has a world inside his computer and iPhone. He can express himself and investigate the world under his own terms. The world is changing and the technology immigrates need to adapt. The most relevant message I could discern from the articles and the videos was to change the way we view our pupils. Teaching without the use of technology
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The Future of Digital Crimes and Digital Terrorism Angela Marshall Professor Christopher Young Strayer University/Information Technology in Crime March 1‚ 2015 Overall impact utilizing information technologies in combatting digital crime and digital terrorism. Every day that passes the world is becoming more and more reliant on information technology. Both public and private sectors of technology‚ banks‚ public utilities‚ commercial companies‚ and even governments use online technology
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