Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Quite often a guilty subject will invoke such expressions as‚ “I swear to God I’m telling the truth‚” “I hope my mother drops dead if I’m lying‚” “I’ll swear on a stack of Bibles‚” etc. Although expressions of this type cannot be considered as symptoms of deception‚ they frequently are used by guilty subjects in an effort to lend forcefulness or conviction to their assertions of innocence. Inbau & Reid‚ Criminal Interrogation and Confessions‚ 1962. In the interrogation
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Throughout the entire play of Shakespeare’s “Othello”‚ the character Iago manipulates many of the other characters by appearing a certain way then hiding the truth of what he really thinks about the characters. The characters‚ such as Othello‚ believe that Iago‚ his (ensign???) is very honest and will never tell a lie‚ they even refer to him as “honest Iago” (add the act and the scene to this) because they have great faith in his character. Little does shakespeare’s characters know‚ but Iago has
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MKT 2500 sec. 8 12-5-12 P. 404 The three stages marketers use to measure brand loyalty is through brand recognition‚ brand preference‚ and brand insistence. Identify and briefly describe the different types of brands. Different types of brands vary and include classifications such as private‚ manufacturer’s or national‚ family‚ and individual brands. Private brands are offered by wholesalers and retailers. Captive brands are are national brands sold exclusively by a retail chain. Family brands
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What is honesty? To everyone honesty is different to some it is speaking nothing but the truth and to others honesty is telling part of the truth and possibly keeping other parts out of the equation. People can view themselves as honest meanwhile other people may call that very person a liar. We were taught that in first person stories there is never really truth you have opinions no matter what first person story your read the character will always put their opinion in or even possible even make
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EMPLOYEE LOYALTY Methlife’s 10th annual survey of employee benefits‚ trends and attitudes‚ released in March‚ puts employee loyatlty at a 7-year low. The survey shows one in three employees plan to leave their job by the end of the year. According to a report conducted in 2011 by Careerbıilder.com‚ 76% of fulltime worker would leave their job if the right opportunity comes along‚ even tough they havent been actively seeking for a job. Other studies Show that each year the average company lose
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Honesty is the human quality of communicating and acting truthful and with fairness‚ as best one is able. It is related to truth as a value. This includes listening‚ reasoning and any action in the human repertoire — as well as speaking. Superficially‚ honesty means simply‚ stating facts and views as best one truly believes them to be. It includes both honesty to others‚ and to oneself (see: self-deception) and about ones own motives and inner reality. Western views on honesty Since the quality
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HONESTY IS THE BEST POLICY Honesty‚ the quality of being honest‚ is a value which can be defined in multiple ways. In the context of human communication‚ people are generally said to be honest when they tell the truth to the best of their knowledge and do not hide what they know or think. Apart from being truthful‚ honesty is also generally thought to involve abstaining from unfair behavior‚ such as stealing or cheating on a test. It is the quality to tell the truth when it is not easy to tell.
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Historians believe that honesty and integrity should be the main bases that form the work of all historians. Historians should try to understand the historical developments and how they connect with our society today and also the future. In the American Historical Association it talks about how practicing history means acknowledging ones debt and to the work of other historians. I believe that’s what most authors see as an issue in the presentation of history today. “Plagiarism violates the historical
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HONESTY IS THE BEST POLICY This maxim teaches us that if anyone who maintains honest behavior in everyday life‚ it will reveal his or her good character and pays honour & status in long run‚ though it does not show any instant result. Honesty gives a man long lived advantages. I still remember‚ when I was in 2nd Class‚ I was sitting on the sofa and doing my homework‚ my mother was helping me. I asked my mother‚ “What is honesty?” She explained me with a small story of our Mahatma Gandhiji.
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