MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365) Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning
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Helical Model of Communication Frank E.X. Dance or Frank Dance‚ born in November 9‚ 1929 in Brooklyn New York. He went to parochial elementary schools‚ a Jesuit high school (Brooklyn Preparatory)‚ a Jesuit undergraduate school‚ (Fordham University) and did his M.S. and Ph.D. at Northwestern University. He spent 3 years in the US Army. His Military Occupational Specialty was as a translator (Viatnamese). Who is the proponent? S Helix “an object having a three-dimensional shape like that of
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have created new possibilities in the field of interpersonal communication. Nowadays‚ individuals begin to use brand new ways‚ including text-messaging‚ emailing‚ and social networking sites or apps‚ to communicate with each other‚ thus a new model of interpersonal communication is needed to update this digital transition. To reflect these updates‚ my model of multidimensional interpersonal communication differs from previous models in several significant ways. Firstly‚ Internet based sites or
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HOMEWORK 1.1 BCOM /275 February 15‚ 2012 Assignment 1.1: Communication Process Model | Situation 1 | Situation 2 | Who was the sender? | Manager | Client | Who was the receiver? | Me | Me | What was the message? | Manager reminded me my position was an on-call only basis. | Client wanted to check the balance on her account. | What channel was used to send the message? | Oral Communication | Telephone | What was the misunderstanding that occurred? | I thought she meant I can only
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Assignment 1.1 pg 15 Communication Process Model Who was the sender? The sender was my supervisor the principal of the school where I work. I was the receiver of the message. What was the message? The message was that he needed me to supervise the kids walking to school at the north entrance gate. What channel was used to send the message? The channel used was e-mail we often use this form of communication at work. What was the misunderstanding that occurred? The misunderstanding
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Tubbs’ communication model involves two communicators and contains three main components of communication: the messages‚ interference‚ and the channel. Communication problems can exist across all three components of Tubbs’ communication model. Messages can be intentional and unintentional‚ when we send an unintentional message we give a message that we didn’t intend to and will usually not find out about the error until we receive feedback from the receiver. Communication problems in channels
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Marketing Communications Differentiate – we use this strategy to differentiate our product from the competition. Remind – we use this strategy to remind and reassure customers about the product they are buying‚ even if they are regular purchasers. Inform – we use this strategy to provide information to customers to help them when are evaluating different options when making a purchase. Persuade – we use this strategy to persuade the customer to take action. This can be to make a purchase‚ enquire
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COMMUNICATION PROCESS MODEL Scenario 1: Who was the sender? Operations Manager Who was the receiver? I was What was the message? Regarding time off What channel was used to send the message? Email What was the misunderstanding that occurred? I had submitted a time off request two months earlier. The day before the day I requested off I emailed my manager to remind him that I would be off the next day. He informed me that he had denied my request and if I read my emails I would have known
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Checkpoint Communication Process Model Christine Jennings XBCOM/275 Tynia Landry March 22‚ 2014 The sender of the message was my district manager. The receiver of the message was I‚ the general manager. The communication message was delivered through E-mail. The message delivered was that my store would receive an extra five cases of chemicals on the truck shipment. I did not know that these chemicals were made by a customer for a preorder of product. The company did not have a preorder
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Discuss FIVE (5) importance of integrated marketing communications. Give THREE (3) some currents examples of companies that are and are not practicing IMC? 1. Definition of Integrated Marketing Communications (IMC) 1.1. It is an approach used by companies in order to achieve the marketing campaign objectives‚ using different types of promotional method. It could also be said as the coordination and integration of all marketing tools and other sources to achieve maximum impact on customers at minimal
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