TITLE: Tourism Slogan It’s effectiveness in Marketing the Country A. Introduction In the past few months‚ news of the Department of Tourism’s (DOT) new slogan for attracting tourists into the country quickly spread. Apparently‚ the DOT’s replacement for “WOW Philippines” is “Pilipinas‚ Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines
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Caniogan‚ Pasig City Objectives: The Tourism Services and Regional Offices Sector are tasked to ensure the pleasant entry‚ stay‚ and exit of tourists. It formulates standards of quantity and efficiency for tourism-oriented establishments‚ among others‚ done through an accreditation system. Tourist establishments’ compliance to policies are monitored to make sure that their facilities and services are operated and maintained. The Office of Tourism Standards has the following functions: a
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mountains of Himalayas‚ all are such attraction for the tourists‚ rarely found in other country or continent to the world. Tourism in India is the largest service industry‚ with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits.[2][3] The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018
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rise of the Kenyan heroes. (http://www.kenyaweb.com/history/introduction/index.html) Characteristics and structure of the Kenyan tourism industry Kenya is one of the most popular tourism destinations in Africa and tourism is a key foreign exchange earner for the country. Kenya’s tourism was founded on the country’s rich wildlife resources‚ although beach tourism along the Indian Ocean coast is now equally important. Indeed‚ the coastal areas generate the highest number of bed
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The push and pull motivational theory is referred by Dann 1977‚ the research of the theory explained why people travel and the tourism motivations of traveling. Dann 1997 mentioned that the reasons of pushing people go to travel are being anomie and ego enhancement. The push factor is related to the personal social- psychological motives‚ such as they want to escape from the routine of daily life to seek for some relaxation‚ the boredom might lead them to have the motivation of traveling. These are
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HOSPITALITY INDUSTY PROFESSOR: TANYA JOYNER DATE: MARCH22.2013 TEST: CHAPTER 9 NAME: LU QIONGQIONG(JENNY) 1 what can tourism be defined as? Tourism can be defined as the idea of attracting‚ accommodating‚ and pleasing groups or individuals traveling for pleasure or business. It is categorized by geography‚ ownership‚ function‚ industry‚ and travel motive. 2 business travels has increased in recent years due to what? Business travel has increased in recent years as a result of the growth
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conducted measuring the effects of ritanserin on cocaine addiction. Both a placebo and ritanserin group were established. Both groups were given cocaine cues while measurements of their heart rate‚ skin temperature‚ and skin resistance were taken in two sessions‚ four weeks apart. Self reports (quantitative scales of qualitative characteristics such as mood‚ craving intensity‚ etc.) were also taken in order to determine levels of craving. Ritanserin groups showed a significant difference in decreasing
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Tourism in Singapore is a major industry and attracts millions of tourists each year.[1] Its cultural attraction can be attributed to its cultural diversity that reflects its colonial history and Chinese‚ Malay‚ Indian and Arab ethnicities. It is also environmentally friendly‚ and maintains natural and heritage conservation programs. As English is the dominant one of its four official languages‚ it is generally easier for tourists to understand when speaking to the local population of the country
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terms of tourism numbers. We want to boost tourism numbers by encouraging more tourists from a younger generation. History of the issue: Italy has been in the top five most popular tourist countries based on the amount of arrivals in a given year for the past five years. Current Information on the issue: Intended Outcome of the Planned Campaign: Italian tourism increased 5.7% from 2010 to 2011 but countries close to Italy (Spain above‚ and Turkey below) are increasing their tourism numbers at
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The Consequences of Tourism on the Coromandel Peninsula Report to UNESCO by mary o 8 March 2012 Tourism on the Coromandel impacts people by creating a better economy and more jobs. Kevin Blakeford‚ editor/publisher of the NZ Travel Memo stated the “Coromandel tourism industry has an estimated annual worth of $360million and is growing at 5% per annum”1. The money being brought in by tourism is creating more jobs‚ which benefits the community. The downside is that it creates
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